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Country Manager (Bangkok, Thailand)

Ajax Systems
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Hybrid (Bangkok)Full-timePosted 7mo ago

About the role

Country Manager position based in Bangkok, Thailand for Ajax Systems within Global Business Development: ASEAN Division – Thailand. Full-time role with remote options.

Responsibilities

  • Identify and pursue new business opportunities, partnerships, and markets.
  • Build and manage enterprise pipeline through channel ecosystem
  • Develop go-to-market strategy aligned with regional direction in Electronic Security
  • Represent company at trade shows and industry events
  • Lead the local team to achieve and exceed sales targets, ensuring market share growth.
  • Identify, develop and close large-scale enterprise projects in key verticals
  • Recruit, onboard and manage distributors
  • Drive partner enablement programs and joint business planning
  • Cashflow responsibility for Thailand (both sell-in and sell-out).
  • Develop and execute a comprehensive business strategy aligned with the company's overall goals.
  • Establish and report on metrics to measure team performance; correct deficiencies where necessary.
  • Recruit, train, and mentor a high-performing team.
  • Foster a positive and collaborative work environment that encourages innovation and creativity.
  • Establish and nurture strong relationships with key clients and industry stakeholders.
  • Develop lighthouse reference projects
  • Conduct competitive analysis
  • Maintain CRM hygiene and accurate pipeline reporting
  • Provide quarterly business reviews
  • Deliver clear risk/opportunity analysis

Qualifications

  • Proven experience in a senior management role, ideally as a Country Manager or a Sales Director in a similar capacity within the electronics security industry.
  • 5 - 8 years in the electronic security industry at the Managerial level.
  • Experience working with regional or global security brands
  • Strong network in the security industry on the Thailand market.
  • Strong understanding of the industry, market dynamics, and client needs.
  • Excellent communication, negotiation, and interpersonal skills.
  • Demonstrated ability to develop and implement successful business strategies.
  • Experience working in a cross-functional matrix team and environment.
  • Strong analytical and problem-solving abilities.
  • Willingness and ability to travel
  • Results-oriented nature and ability to show initiative and responsibility for own results.
  • Highly motivated with the ability to make things happen.
  • Well-presented, professional, reliable, and ethical.

Skills

Required:Country/Regional leadershipStrategic planningChannel/distributor managementSales leadership and pipeline managementCRM and analytics

Benefits

  • An opportunity to work in one of the most recognized and innovative security manufacturers.
  • An opportunity to take on new challenges, advance your career, and make a meaningful impact.
  • Opportunity to be part of a fast-paced and dynamic environment that encourages creativity, critical thinking, and the exploration of new ideas
  • A zero bullshit culture
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Ajax Systems

Rule your space

Ajax alarm system includes everything you need to protect your property | Professional home security system that combines CCTV, fire alarm and automation

intrusion protectionvideo surveillancefire and life safetyautomationCCTVfire alarmautomationremote sites
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