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Director, Demand Generation

Second Front Systems· Marketing
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Remote$175k - $185kFull-timePosted 6mo ago

About the role

Director, Demand Generation to own and scale an integrated demand engine driving measurable pipeline growth across acquisition, retention, expansion, and strategic market engagement. Leads a cohesive pipeline motion connecting digital demand, lifecycle engagement, events, partnerships, sales programs, and agency execution. Remote, full-time leadership role focused on building, scaling, and optimizing demand programs to impact revenue.

Responsibilities

  • Own quarterly and annual sales-qualified pipeline targets with clear accountability for revenue contribution, efficiency, and ROI.
  • Build and execute an integrated demand generation strategy spanning digital, lifecycle, events, partnerships, ABM, and sales-led programs.
  • Lead the full-funnel demand engine, ensuring stronger alignment from awareness through pipeline acceleration and expansion.
  • Drive paid and digital demand strategy across channels including LinkedIn, Google, retargeting, and emerging platforms.
  • Own event-driven demand strategy, maximizing pipeline impact before, during, and after strategic activations including tradeshows, ecosystem events, partner activations, and flagship moments.
  • Build and scale SEO, AEO, and content-driven inbound demand programs that improve discoverability, authority, and qualified pipeline.
  • Own web strategy, landing page optimization, and conversion rate improvements to strengthen funnel performance.
  • Lead a disciplined growth experimentation approach across channels to improve conversion, efficiency, and pipeline velocity.
  • Identify, test, and validate new demand channels through controlled pilots and data-driven analysis.
  • Support account-based and sales-led programs that accelerate enterprise deal cycles and improve expansion opportunities.
  • Apply AI-enabled workflows to improve campaign execution, audience targeting, personalization, reporting efficiency, and decision-making.
  • Develop clear attribution models that connect multi-channel activity directly to pipeline and revenue impact.
  • Build repeatable systems, playbooks, and processes that scale with the business.
  • Partner cross-functionally with Sales, RevOps, PMM, and Partnerships to align marketing programs with GTM priorities.
  • Own and manage agency relationships across paid media, SEO, web, and digital programs, holding partners accountable to execution quality, experimentation rigor, and business outcomes.
  • Help shape and lead future demand-focused resources, including agency partners and potential direct reports.

Qualifications

  • 8+ years of experience in B2B SaaS demand generation, growth marketing, or integrated revenue marketing.
  • Proven track record of generating measurable sales-qualified pipeline and revenue impact, not just lead volume.
  • Experience owning full-funnel demand strategy across digital, lifecycle, events, and integrated campaigns.
  • Strong hands-on experience with paid media strategy, demand systems, and agency management.
  • Deep understanding of SEO, AEO, CRO, website performance, and inbound demand strategy.
  • Experience managing agencies and external vendors with strong performance expectations.
  • Ability to think strategically while staying close enough to execution to pressure-test programs and improve outcomes.
  • Strong analytical mindset with experience tying activity back to pipeline, attribution, and revenue performance.
  • Comfort operating in ambiguous, fast-moving startup or scale-up environments.
  • Excellent cross-functional leadership, communication, and decision-making skills.
  • High standards for execution quality, experimentation, and measurable business impact.
  • Proficiency with modern marketing technology and AI-enabled workflows.
  • A passion for our mission to strengthen national security.

Skills

Required:B2B SaaS demand generationFull-funnel demand strategyPaid media strategySEO/AEO/CRO

Benefits

  • Competitive salary
  • 100% employer-paid medical, dental, and vision coverage for you and your dependents
  • 401(k) with a 3% company contribution
  • Comprehensive wellness benefits, including a One Medical membership, mental health resources, family planning support, and more
  • Equity incentive plan
  • New hire technology and home office stipend
  • Annual professional development stipend
  • Flexible paid time off, plus all federal holidays
  • Generous parental leave
  • Flexible remote work opportunities
  • Employee referral bonus program
Last updated Sep 2, 2026. Interested? Apply on the company site.
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