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Head of Developer Product Marketing

Lightning Labs· Product
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RemoteFull-timePosted 6mo ago

About the role

Lightning Labs seeks a Developer Product Marketing Lead to drive product marketing and developer adoption for Lightning tools and protocols. This role owns positioning, narrative, and execution across launches, campaigns, and external messaging, with a focus on communicating technical concepts to developers and shaping scalable go-to-market programs.

Responsibilities

  • Own and drive Lightning Labs' marketing strategy across product launches, developer campaigns, content, and community engagement.
  • Define and create measurable KPIs to ensure efficient resource allocation across marketing activities.
  • Define positioning and messaging for Lightning Labs' products, including LND, Taproot Assets for stablecoins, L402 for agentic payments, Terminal, and developer tooling.
  • Build and execute go-to-market plans for new product launches and protocol milestones, coordinating across product, engineering, content, and business development.
  • Own editorial quality and consistency for external content from blog posts to social media and launch announcements.
  • Shape the broader narrative around Lightning's role in payments, stablecoins, and AI-native commerce.
  • Ensure all external communications maintain technical credibility and accessibility for developers.
  • Translate technical concepts into accessible narratives that explain what a product does and why it matters.
  • Build positioning frameworks, templates, and processes for the content team to produce high-quality output consistently.
  • Coordinate content across channels and ensure cohesive messaging around key product moments.
  • Lead editorial direction for Lightning Labs' blog, social channels, and developer communications.
  • Partner with BD to support funnel growth from awareness to onboarding and adoption.
  • Design and run campaigns to grow the developer community and drive tool adoption.
  • Understand how developers discover and evaluate infrastructure tools and engage across applicable channels.
  • Track and report marketing performance to iterate effectively.
  • Design and manage AI-assisted content systems with quality standards and guardrails for scalable output.
  • Use AI tools to draft, edit, prototype, and ship content rapidly while preserving editorial voice.
  • Introduce automation and tooling to increase leverage across marketing operations.

Qualifications

  • 5+ years in product marketing or developer marketing, preferably at a technical platform, API-first company, or developer tools company.
  • Strong technical fluency to communicate complex concepts to a developer audience.
  • Exceptional writing and editing skills with a focus on technical accuracy and clarity.
  • Systems thinker with process design skills and ability to build reusable frameworks and templates.
  • Comfort with AI-native workflows and using AI/tools to accelerate content production while maintaining human judgment and voice.
  • Self-directed and able to operate with ambiguity, defining work, building systems, and executing without a playbook.
  • Ability to orchestrate content and campaigns across multiple internal stakeholders independently.

Skills

Required:Technical storytellingProduct marketing leadershipEditorial managementAI-native workflows
Last updated Sep 17, 2026. Interested? Apply on the company site.
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About Lightning Labs

building faster, cheaper, global layer-two bitcoin

Building faster, cheaper, global layer-two bitcoin

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