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Marketing Leader

Dover
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Hybrid (US / Canada (Remote))$120k - $300kcontractPosted 6mo ago

About the role

Marketing Leader for Dover's marketplace, serving as a fractional marketing lead to early-stage startups. Focuses on go-to-market strategy, positioning, demand generation, product marketing, and growth—delivered as an independent contractor with potential for long-term relationships.

Responsibilities

  • Partner with founders and leadership teams to define and execute go-to-market strategy
  • Develop positioning, messaging, and brand strategy
  • Design and run growth and demand generation programs across channels
  • Lead product marketing, including launches, customer insights, and market segmentation
  • Establish and optimize marketing infrastructure, analytics, and performance tracking
  • Identify and prioritize highest-impact growth opportunities
  • Collaborate with other Dover experts (e.g., recruiting, HR, finance) to support company building
  • Build strong, trusted relationships with founders and operators

Qualifications

  • 5–15+ years of marketing experience, with a focus on startups or high-growth companies
  • Experience owning or leading marketing (e.g., Head of Marketing, VP Marketing, or first marketing hire)
  • Strong experience across core areas: positioning, growth, demand generation, and product marketing
  • Experience working closely with founders and executive teams
  • Track record of driving measurable growth
  • Clear, structured thinker with strong judgment and prioritization skills
  • Comfortable operating independently and managing multiple customer relationships
  • Ability to balance strategy with hands-on execution
Last updated May 6, 2026. Interested? Apply on the company site.
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About Dover

Your startup's all-in-one recruiting solution

Dover is on a mission to help every company build an amazing team. Every founder and business leader should have the tools and support they need to hire the right talent — fast. Dover combines powerful free software with flexible recruiting services to help startups and growing companies scale efficiently. Dover is built around two core offerings: Free Recruiting Tools: Dover's ATS is a lightweight but powerful applicant tracking system built for busy founders and hiring managers. It’s as easy to use as a spreadsheet but includes everything you need to manage your first 100 hires — without the bloat of traditional ATS platforms. Hundreds of companies use Dover’s free tools to streamline their hiring process and stay in control as they grow. Recruiting Partner Marketplace: When companies need help, Dover connects them with top-tier, fractional recruiters through our on-demand marketplace. Recruiting Partners are experienced, startup-savvy professionals who can step in quickly to manage sourcing, interviewing, closing, and more — without the cost or commitment of an agency or full-time hire. Dover went through Y Combinator in 2019, and today 500+ companies use our product to run a better hiring process. We've raised $23M from top VCs.

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