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Assistant Manager - Performance Marketing

Meesho· Commerce Platform – Seller Growth
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BengaluruFull Time EmployeePosted 6mo ago

About the role

Assistant Manager role focusing on seller acquisition, funnel optimization, experimentation, and cross-functional growth for Meesho’s performance marketing initiatives in Bangalore.

Responsibilities

  • Own and scale seller acquisition across performance marketing channels (Google, Meta, affiliates, etc.)
  • Drive high-quality seller sign-ups with a focus on downstream activation and retention
  • Optimize campaigns for cost-efficient acquisition (CAC) while maintaining seller quality benchmarks
  • Improve seller funnel metrics such as signup → KYC completion → catalog upload → first order
  • Identify and reduce drop-offs across onboarding journeys
  • Work closely with product and lifecycle teams to improve conversion rates
  • Run structured experiments across audiences, creatives, landing pages, and funnel interventions
  • Identify new growth levers such as regional expansion, category-specific acquisition, and vernacular targeting
  • Test and scale new channels, formats, and campaign strategies
  • Monitor and optimize key metrics such as CAC, activation rate, payback period, LTV/CAC, CVR, CTR, CPM
  • Manage budget allocation across channels to maximize incremental seller growth
  • Track and mitigate issues like audience saturation, creative fatigue, and declining marginal returns
  • Analyze seller cohorts by category, geography, quality, and lifecycle stage
  • Derive insights on seller behavior to improve targeting and messaging
  • Build frameworks for incrementality and attribution for seller acquisition
  • Partner with product, analytics, design, and category teams to align growth efforts
  • Influence onboarding experience, landing pages, and communication strategy based on performance insights

Qualifications

  • 3+ years of experience in performance marketing, preferably in consumer internet, e-commerce, or app-based businesses
  • Strong hands-on expertise in Meta Ads & Google Ads, along with a solid understanding of incrementality frameworks
  • Strong understanding of key growth and performance metrics such as CPM, CTR, CTI, hook rate, CAC, reach, frequency, and attribution models
  • Proficiency in Excel/Google Sheets; working knowledge of SQL or analytics tools is a plus
  • Familiarity with seller or partner acquisition funnels is a plus
  • Strong analytical thinking with a structured, problem-first approach and a bias for action
  • Ability to operate with high ownership in a fast-paced environment
  • A strong growth mindset with a passion for experimentation, learning, and continuous improvement
  • Clear and effective communication skills, with the ability to work cross-functionally and collaboratively

Skills

Required:Performance MarketingMeta Ads & Google AdsIncrementality frameworksExcel/Google Sheets
Nice to have:SQL or analytics tools

Benefits

  • Competitive compensation (cash and equity-based) tailored to role and experience
  • Employee-centric benefits and a supportive work environment
  • MeeCare holistic wellness program covering physical, mental, financial, and social wellness
  • Extensive medical insurance for employees and families
  • Wellness initiatives like telehealth and fitness-related perks
  • Generous leave policies and parental support
  • Retirement benefits and learning and development assistance
  • Salary advance support, relocation assistance, and flexible benefit plans
  • Inclusive and accessible workplace with compliance to Rights of Persons with Disabilities Act, 2016
Last updated Oct 21, 2026. Interested? Apply on the company site.
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