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Product Marketing Lead

Plain· Product
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Hybrid (San Francisco, CA)$175k - $215kfull-timePosted 6mo ago

About the role

Plain is redefining customer support and customer success for the next generation of B2B companies. We’re building the fastest, most powerful platform to help companies move beyond reactive support and build meaningful customer relationships.

Responsibilities

  • Own positioning and messaging for our platform and suite of products, including how we differentiate and elevate customer value
  • Craft proof points for our AI suite: give Ari and Sidekick each a clear market presence and real case studies with specific, provable outcomes
  • Build the sales enablement system our AEs actually use: battlecards, competitive intel and the process to keep it current, a value-calculation asset, and a refined pitch deck and one-pagers
  • Partner with Product as a two-way channel: own GTM strategy and execution for launches, and bring learnings from sales and the market back into the roadmap
  • Conduct competitive and customer research that sharpens our value proposition, especially against other AI-in-support vendors
  • Apply consistent messaging across the website, sales collateral, in-product experience, and every launch

Qualifications

  • Have 5+ years of product marketing experience at a B2B startup focused on SMB and mid-market sales. Bonus points if you've previously sold to developers, other technical buyers, or customer support/CS functions.
  • Have expertise crafting compelling messaging for mid-market customers and decision-makers
  • Are a whiz at developing sales collateral with competitive positioning and objection handling
  • Have exceptional organizational and project management skills — you can juggle multiple projects simultaneously
  • Are entrepreneurial, with a high-ownership mindset — you thrive in fast-paced, high-growth environments
  • Are an analytical, structured, logical thinker
  • Have strong creative flair and design instinct — an intuition for what sits right, sounds and looks good
  • Are highly driven and ambitious — you want to win
  • Love an experimental approach and are happy to try new things
  • Are comfortable working closely with senior leaders (CEO, CPO, Head of) and know how to hold your own point of view with them

Skills

Required:Product marketingSales enablementCompetitive analysis

Benefits

  • Competitive comp structure
  • Competitive salary, and a generous option grant on employee-friendly terms.
  • Team-wide offsites
  • Two global offsites per year in great locations, plus team-based offsites throughout the year.
  • Generous time off
  • 35 days annual leave - including public holidays - to take as you wish.
  • First Friday of the quarter off
  • 4 extra days off a year, a chance for all of us to recharge at the beginning of a quarter
  • Private Health Insurance
  • 100% employee coverage, dental and vision, access to out-of-network care. Also included: life insurance.
  • $100 Monthly Wellness Credit
  • Expense up to $100/month for your gym membership, ClassPass, monthly massage… you name it!
  • $1000 WFH stipend
  • If you join us remotely, you get a one-time $1,000 to set up your workspace and make sure you're productive.
  • Retirement Planning
  • UK and Ireland: Employer matching up to 5%. USA: Contribute to your 401k pre-tax, with no employer match.
Last updated Oct 14, 2026. Interested? Apply on the company site.

About Plain

AI-Powered Support for B2B Teams

Support your customers on Slack, Teams, Discord and more from one lightning-fast platform. AI-powered triage, smart routing, and seamless team collaboration for B2B support teams.

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