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Product Marketing Lead

Plain· GTM
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Hybrid (San Francisco office)$175k - $215kFull-timePosted 6mo ago

About the role

Product Marketing Lead responsible for positioning, messaging, sales enablement, and go-to-market strategy to drive revenue growth for Plain’s AI-powered customer support platform, collaborating with Product and Sales to ensure clear value propositions for CX leaders, engineers, and SMB/mid-market buyers.

Responsibilities

  • Own positioning and messaging for our platform and suite of products, including how we differentiate and elevate customer value
  • Craft proof points for our AI suite: give Ari and Sidekick each a clear market presence and real case studies with specific, provable outcomes
  • Build the sales enablement system our AEs actually use: battlecards, competitive intel and the process to keep it current, a value-calculation asset, and a refined pitch deck and one-pagers
  • Partner with Product as a two-way channel: own GTM strategy and execution for launches, and bring learnings from sales and the market back into the roadmap
  • Conduct competitive and customer research that sharpens our value proposition, especially against other AI-in-support vendors
  • Apply consistent messaging across the website, sales collateral, in-product experience, and every launch

Qualifications

  • Have 5+ years of product marketing experience at a B2B startup focused on SMB and mid-market sales. Bonus points if you've previously sold to developers, other technical buyers, or customer support/CS functions.
  • Have expertise crafting compelling messaging for mid-market customers and decision-makers
  • Are a whiz at developing sales collateral with competitive positioning and objection handling
  • Have exceptional organizational and project management skills — you can juggle multiple projects simultaneously
  • Are entrepreneurial, with a high-ownership mindset — you thrive in fast-paced, high-growth environments
  • Are an analytical, structured, logical thinker
  • Have strong creative flair and design instinct — an intuition for what sits right, sounds and looks good
  • Are highly driven and ambitious — you want to win
  • Love an experimental approach and are happy to try new things
  • Are comfortable working closely with senior leaders (CEO, CPO, Head of) and know how to hold your own point of view with them

Skills

Required:Positioning and messagingSales enablementMarket research

Benefits

  • Not specified in the description.
Last updated Sep 3, 2026. Interested? Apply on the company site.

About Plain

AI-Powered Support for B2B Teams

Support your customers on Slack, Teams, Discord and more from one lightning-fast platform. AI-powered triage, smart routing, and seamless team collaboration for B2B support teams.

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