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Director, Product Marketing

Bestow· Corporate Marketing
Apply on company site
Remote$155k - $194kFull-timePosted 6mo ago

About the role

Director-level role responsible for platform positioning, go-to-market strategy, and cross-functional leadership to shape Bestow's narrative and drive product marketing impact.

Responsibilities

  • Own Bestow's platform positioning and messaging strategy, and be the senior voice on how that story evolves as the product, market, and competitive landscape shift.
  • Lead go-to-market strategy and execution for major launches, making the final call on sequencing and priorities across Product, Sales, Communications, and Marketing.
  • Build proactive, trusted partnerships across Product, Sales, and Communications, aligning stakeholders early so launches and narratives move fast without last-minute scrambles.
  • Set the strategy and quality bar for sales enablement, pitch decks, battle cards, and competitive intelligence, and build the team and process to maintain it at scale.
  • Bring market, buyer, and competitive insight into executive conversations, influencing roadmap, positioning, and business strategy decisions.
  • Own the measurement framework connecting product marketing to pipeline and win rates, using it to guide investment and resourcing.
  • Grow the product marketing function over time, bringing on and developing team members as Bestow's needs scale.

Qualifications

  • Significant product marketing experience in B2B SaaS or enterprise technology at a senior/leadership level, with a track record of increasing scope.
  • A trusted strategic partner to executives and cross-functional stakeholders, comfortable shaping company-level narrative and GTM decisions, not just executing on them.
  • A compelling storyteller who can take a complex, technical platform and make it land clearly with a sophisticated enterprise audience.
  • Strong positioning and launch instincts, setting direction from ambiguity and driving it through execution with minimal oversight.
  • Experience building and scaling both sales enablement and a product marketing team.
  • Experience in fintech, insurtech, or a platform business is a strong plus.
  • Excellent written and verbal communication, and fluency using AI tools to accelerate research, content, and GTM speed.

Skills

Required:Product marketing leadershipStrategic storytelling and narrative developmentGo-to-market strategy and executionSales enablement and collateralCross-functional leadership
Nice to have:AI-enabled research and content acceleration

Benefits

  • Competitive salary and equity based on role
  • Policies and managers that support work/life balance, like our flexible paid time off and parental leave programs
  • 100% paid-premium option for medical, dental, and vision insurance
  • Lifestyle stipend to support your physical, emotional, and financial wellbeing
  • Flexible work-from-home policy and open to remote
  • Remote and WFH options, as well as a beautiful, state-of-the-art office in Dallas’ Deep Ellum, for those who prefer an office setting
  • Employee-led diversity, equity, and inclusion initiatives
Last updated Sep 30, 2026. Interested? Apply on the company site.

About Bestow

The leading new business and admin software for life carriers

Bestow is the leading end-to-end life insurance SaaS company partnering with top carriers to modernize and transform the way they do business.

life insuranceSaaSinsurance softwareunderwritingpolicy managementadmin services
Company profileWebsite

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