Global Demand Gen & ABM Lead
About the role
Role owning Protex AI's inbound pipeline and the demand generation engine to scale enterprise-focused growth, reporting to the Head of Marketing & Growth.
Responsibilities
- Own the overall demand generation strategy, setting channel mix, campaign priorities, and pipeline targets in partnership with the Head of Marketing & Growth.
- Design and execute integrated, multi-channel campaigns that generate high-quality MQLs for the enterprise sales team.
- Treat pipeline health and attribution as a competitive advantage, maintaining a clear, honest view of what's working, cutting what isn't, and doubling down with precision.
- Design and run ABM programmes, working with Sales on account selection, sequencing, and creative approaches.
- Own campaign management end-to-end from brief to launch, reporting, and optimisation.
- Partner with Product Marketing and Content for sharp messaging and proof points that resonate with enterprise buyers.
- Own Protex AI's global events calendar and weave events into the ABM motion with pre/post-event sequencing and ROI tracking.
- Build events into the demand generation motion with clear ROI tracking and learnings fed back into future planning.
- Own demand generation reporting across pipeline contribution, channel performance, CAC, MQL-to-SQL conversion, and campaign ROI.
- Partner with RevOps on HubSpot attribution, lead scoring, and lifecycle reporting for a full-picture view.
- Regularly review and optimise campaigns to improve conversion and impact.
Qualifications
- 5+ years of experience in demand generation, growth marketing, or closely related field (ideally in B2B SaaS and enterprise tech).
- Proven track record building and scaling inbound pipeline programmes with measurable impact on ICP pipeline generation, MQL quality, and conversion.
- Hands-on across ABM, paid media, events, email nurture, and content-driven inbound; ability to lead a team while remaining hands-on.
- Strong analytical mindset; comfortable in HubSpot or equivalent CRM; understands attribution and lets data guide decisions.
- Ability to work cross-functionally and build strong relationships with Sales; understands full funnel and turning leads into revenue.
- Excellent project management skills; capable of running multiple campaigns simultaneously.
- Experience marketing to enterprise buyers in complex industries is a plus.
- Familiarity with AI, computer vision, or industrial safety is a bonus but not essential.
Skills
About Protex AI
Computer vision that makes the industrial workplace, safer
Tl;dr: We’re building software that monitors existing cameras in the port, logistics, and manufacturing industries to ensure compliance and identify safety issues. At Protex AI, we’re on a mission to protect the industrial workforce! We’re building a proactive computer vision tool for workplace safety - empowering industrial Health and Safety (HS) teams to identify risk and danger before it becomes a problem. 🤕 The Problem: Keeping people safe at work is extremely hard. In the U.S. alone, there were over 5,000 deaths in the workplace in 2019, mainly in the heavy industry space. Serious workplace injuries cost U.S. businesses circa $62 Billion annually. Until now, safety has been reactive, someone has to get injured, and in some cases fatally before something is done about it. ✅ Problem Solved: Protex AI’s platform uses privacy-preserving camera monitoring software to provide companies with an always-on guardian angel, protecting their workforce. The platform plugs into existing CCTV infrastructure and enables HS teams to flexibly translate their document-based safety rules into the real world. Protex AI takes these rules and autonomously audits the customer’s facility to identify areas of high risk and non-compliance. HS teams can access this data via a reporting engine and use it in weekly safety meetings, external safety audits, insurance discussions, and legal claims. The tool integrates seamlessly with existing safety workflows to augment data produced by any manual incident logging system in place.
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