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Product Growth Lead (Referrals & Viral Loops) at AIOS — Remote, $200k-$400k/yr + 0.15%-0.50%

Fella & Delilah· Growth
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Remote$200k - $400k + equityFull-timePosted 5mo ago

About the role

Lead the creation and scale of AIOS's viral growth engine, starting with the referral program and expanding to all product surfaces that drive growth. Senior, remote role reporting to Head of Consumer Product and collaborating with CEO and VP Engineering.

Responsibilities

  • Take over and rapidly improve/refactor the referral program into a true viral growth system
  • Lead a team of engineers and designers; work closely with CEO
  • Ship daily, test aggressively, and iterate with AI tools
  • Expand growth efforts across referrals, invite loops, UGC, social sharing, gifting, visible product moments, freemium, and other viral ideas
  • Build and evolve product marketing loops to drive organic growth (Referrals, Pull/Push Virality, UGC, Organic Word-of-Mouth)
  • Own analytics and instrumentation; decide on tech stack and ensure proper tracking

Qualifications

  • Experience: 5+ years in product growth in high-growth D2C companies with ownership of referrals & viral loops, or founded a viral app
  • Analytics: strong metrics mindset and familiarity with analytics stack
  • Experiments: proactive with experimentation and prioritization process
  • Loops: deep understanding of consumer loops and distribution as a product problem
  • Design: comfort with design principles and wireframing to translate ideas into pixels
  • Engineering: technically capable; able to ship as part of product delivery
  • Shipping: proven track record of end-to-end product delivery
  • Zest: strong consumer product sense and ability to evaluate flow quality
  • Strategy: ability to big-swing and strategic prioritization

Skills

Required:Referral program optimizationViral loops designAnalytics & instrumentationExperimentationDesign collaborationEngineering collaboration

Benefits

  • Healthcare: comprehensive medical insurance
  • Remote: fully distributed team, fully remote
  • Personal development: budget for books, courses, coaching
  • Personal wellness: budget for gym and health apps
  • GLP-1s: free clinic membership
  • Health coaching: free weekly health coaching
  • Work coaching: free weekly work coaching
  • Equipment: Macbook and home office equipment provided
  • Culture shaping: opportunity to influence early-stage culture
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Fella & Delilah

Fella & Delilah is the direct-to-patient clinic for busy families to…

Fella is optimized for busy bigger guys who want a no-nonsense solution to getting healthier. Delilah is built for strong women in their prime who want a sustainable solution to feel their best. We use affordable, effective weight loss medication to solve our customers’ most pressing healthcare need, then aim to remain their core healthcare provider for the rest of their life — expanding to hormonal health, mental health, longevity, and primary care. **We’ve grown >1000x since Aug 2021, >100x since Aug 2022, >10x since Aug 2023**. We’re >$50M ARR. We’ve been cashflow positive for the last 24mo. We’re >10,000 customers with high NPS. Almost all of this has so far been through Fella. Delilah is still very new. We’re a young startup and we’re just getting started. This is still Day 1 and all our work is ahead of us. You can read more about working at Fella & Delilah here: https://www.notion.so/Working-at-Fella-Delilah-14a2ac8575d34d148d009bb410387af4?pvs=21

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