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Founding Product Marketer

AthenaHQ· Marketing
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Hybrid (San Francisco)$130k+Full-timePosted 5mo ago

About the role

Founding Product Marketer to own AthenaHQ's market presence, refine messaging, lead launches, and create assets to accelerate value realization for customers and enable Sales/CS.

Responsibilities

  • Develop and evolve positioning, messaging, and narrative
  • Maintain a crisp understanding of who we serve, why we win, and where we fit in the market
  • Plan launch strategy and timelines
  • Write and ship launch materials: release notes, blog posts, emails, in-app messaging, social copy
  • Partner with Product and Engineering to translate features into customer value
  • Define adoption goals and success metrics for new features
  • Create enablement and customer-facing materials that support rollout
  • Capture and distribute learnings from the field
  • Run customer interviews and synthesize insights
  • Build a use-case library, case studies, and reference stories
  • Turn insights into product feedback and roadmap inputs
  • Create how-to content, demo narratives, one-pagers, pitch decks, and competitive guidance
  • Build objection-handling and FAQ resources grounded in real customer conversations
  • Partner on sales motions, messaging tests, and pipeline influence
  • Leverage AI tools for research synthesis, drafting, iteration, personalization, and asset production
  • Improve team workflows with repeatable prompts and lightweight automation

Qualifications

  • 5+ years in product marketing, B2B SaaS strongly preferred
  • Experience owning messaging and launches for products with both technical and non-technical users
  • Strong writing and storytelling across formats: web, email, decks, in-app
  • Ability to translate customer needs into crisp product value and vice versa
  • Comfortable working closely with Product, CS, and Sales and directly with the founders on positioning
  • Strong project management; able to ship independently
  • Data-informed: you define success metrics and learn from outcomes

Skills

Required:Positioning and MessagingLaunch ManagementContent CreationCross-functional CollaborationCustomer Research

Benefits

  • Base salary starting at $130k plus benefits, generous equity plan and PTO policy.
Last updated Aug 26, 2026. Interested? Apply on the company site.
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About AthenaHQ

Get Your Brand Discovered on ChatGPT.

Make sure your brand doesn't get left behind by the paradigm shift from traditional search to generative search. AthenaHQ helps your brand get discovered on generative engines like ChatGPT, Perplexity, Claude, Gemini, and more using generative engine optimization (GEO). AI search is expected to overtake traditional search in the next 3 years. We are building AthenaHQ to fill that gap. Team of former product manager on Google Search's information acquisition team, Deepmind Generative Media team, and ChatGPT superusers.

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