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Senior Product Marketing Manager - Frontier Labs

Snorkel AI· 430 - Marketing
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Hybrid (San Francisco, CA)$130k - $200kFull-timePosted 5mo ago

About the role

Senior Product Marketing Manager responsible for GTM execution for the frontier lab business, partnering with Research, FDE, and frontier-facing sales to translate technical work into research-credible positioning and campaigns. Hybrid in San Francisco, CA.

Responsibilities

  • GTM execution: Launch frontier-facing offerings end-to-end from positioning and messaging through asset development, enablement, and post-launch iteration, in partnership with Research, Product, and Sales.
  • Sales enablement: Build and maintain the frontier enablement portfolio (decks, technical one-pagers, talk tracks, battlecards, demo and benchmark narratives) as a single source of truth, and develop repeatable sales plays for research, evals/safety, and data procurement personas inside frontier labs.
  • Campaign & ABM partnership: Develop integrated campaigns and ABM programs targeting frontier accounts; drive iteration based on pipeline signal; ensure product narrative across channels.
  • Competitive & market intelligence: Own frontier space competitive intelligence, maintain sales assets, track lab moves, surface insights for positioning, roadmap input, and field strategy.
  • Research-credible content: Partner with Research to develop external content (benchmark/eval reports, technical blog posts, partnerships, co-marketing assets) to accelerate deals and sharpen positioning.
  • GTM operations: Manage intake for frontier-lab GTM and field requests; prioritize against revenue/impact; ensure appropriate assets/messages reach the right audience quickly.

Qualifications

  • 5-8+ years in product marketing, technical marketing, or related fields
  • 2+ years focused on AI-native products
  • Deep expertise in messaging and positioning; strong storytelling for research/technical audiences
  • Experience translating complex technical concepts for researchers and business audiences
  • Execution excellence in high-growth, AI-native environments
  • Enablement experience: building sales plays and enablement assets for technical buyers in B2B startups or scale-ups
  • Campaign & ABM experience in collaboration with demand Gen; targeting technical buyer sets
  • Competitive intelligence experience: sourcing signals, synthesizing insights, arming field with win-ready materials
  • Data-driven: ability to track KPIs and performance metrics

Skills

Required:GTM strategy and executionSales enablementCampaigns and ABMCompetitive intelligence

Benefits

  • Be Your Best at Snorkel (employer overview and culture)
  • Equal Employment Opportunity and accommodation policies
  • Opportunity to work with frontier AI research and applied teams
Last updated Sep 30, 2026. Interested? Apply on the company site.

About Snorkel AI

Shaping how AI learns through better data

Snorkel AI delivers the highest quality specialized datasets for frontier LLMs and enterprise models.

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