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Senior Paid Media Manager

Pattern· Pattern Corporate – Social
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Hybrid (Lehi, UT)Full-time (Salary)Posted 4mo ago

About the role

Senior Paid Media Manager responsible for planning, launching, optimizing, and reporting multi-channel paid media campaigns (primarily TikTok, with Meta support) to drive ROI and brand performance for Pattern’s ecommerce acceleration platform.

Responsibilities

  • Set up and launch paid campaigns primarily across TikTok DTC and TikTok Shop, with additional support on Meta (Facebook/Instagram), aligned with brand objectives and target audiences.
  • Develop and brief ad creatives (video assets, UGC-style content, copy, calls-to-action) built first for TikTok's platform, trends, and native formats — with Meta adaptations as needed.
  • Optimize live campaigns to maximize ROI by adjusting targeting, creatives, bids, and placements across TikTok and Meta.
  • Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement rates at both the platform and account level.
  • Conduct A/B testing on creatives, audiences, offers, and campaign structures — focusing on TikTok's testing environment.
  • Produce regular performance reports with insights and recommendations spanning TikTok Shop, TikTok DTC, and Meta.
  • Coordinate with creative and content teams to maintain a pipeline of TikTok-native assets and Meta-ready formats.
  • Stay ahead of TikTok platform updates, algorithm changes, new ad solutions, and shopping features, with knowledge of Meta developments.
  • Troubleshoot tracking, set up conversion events, and maintain pixel health across TikTok Pixel and Meta Pixel/CAPI.
  • Manage budgets and pacing across channels to ensure campaigns stay within spend targets and hit efficiency goals.

Qualifications

  • Minimum 4-6 years' experience managing TikTok Ads campaigns.
  • Strong, hands-on knowledge of TikTok Ads Manager and TikTok Shop ad formats — In-Feed, Spark Ads, TopView, GMVmax, and more.
  • Working familiarity with Meta Ads Manager and core formats.
  • In-depth knowledge of TikTok-specific audience targeting, bidding strategies, and campaign optimization; solid foundational understanding on Meta.
  • Creative mindset with an intuition for what performs natively on TikTok — short-form video, trending sounds, authentic storytelling.
  • Familiarity with pixel setup, server-side tracking, and attribution best practices across TikTok and Meta.
  • Experience with budget management, pacing, and multi-channel reporting.
  • Excellent communication and collaboration skills.

Skills

Required:TikTok Ads ManagerTikTok ShopMeta Ads ManagerCreative optimizationAnalytics and reporting

Benefits

  • Unlimited PTO
  • Paid Holidays
  • Onsite Fitness Center
  • Company Paid Life Insurance
  • Casual Dress Code
  • Competitive Pay
  • Health, Vision, and Dental Insurance
  • 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Pattern

The #1 Global Ecommerce Accelerator

Pattern is the world’s leading ecommerce accelerator. Our ecommerce solutions accelerate brands on marketplaces, D2C, and other digital channels.

EcommerceMarketplaceD2CDigital channelsLogisticsSoftwareAI
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