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Senior Manager, Retail Brand Marketing

Arc'teryx· Brand Marketing – NAM Brand Marketing
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North Vancouver, BCCA$126k - CA$165kFull-timePosted 4mo ago

About the role

Senior leader responsible for shaping ARC’TERYX brand presence in stores globally, blending brand vision with operational excellence to elevate in-store experiences, drive business performance, and lead a high-performing team. Primarily based in North Vancouver with hybrid work option; eligible to work in Canada.

Responsibilities

  • Leading the development of North American retail brand marketing strategies that strengthen brand presence, elevate storytelling, and support revenue and traffic goals
  • Driving strategic decision‑making for in‑store marketing, seasonal storytelling, and the integration of global brand campaigns into retail environments
  • Overseeing the creation and delivery of compelling in‑store marketing, including visual communication, signage, and retail storytelling
  • Partnering with Store Design and Visual Merchandising to ensure a cohesive and elevated brand experience across new store openings (NSOs), remodels, and brand stores
  • Serving as the primary strategic liaison to merchandising, retail operations, store design, VM, global brand, and regional retail teams
  • Leading alignment across cross‑functional partners to ensure seamless execution of retail marketing initiatives in region
  • Providing expertise and consultation on retail brand strategy for NSOs, brand stores, and mountain stores
  • Overseeing the retail marketing calendar and ensuring consistent communication with global and regional partners
  • Managing the retail brand marketing budget to support NSOs and brand presence across stores
  • Driving end‑to‑end briefing, prioritization, and project tracking across multiple concurrent initiatives
  • Identifying risks, removing roadblocks, and guiding teams toward solutions that are timely, effective, and brand‑led
  • Leading, mentoring, and growing a team of retail brand marketing managers and specialists, fostering a culture of creativity, accountability, and collaboration
  • Building capabilities within the team for strategic thinking, brand storytelling, and operational excellence
  • Defining and implementing a cohesive scent and sound strategy that enhances brand immersion across NAM stores
  • Evolving campaign execution within retail by strengthening storytelling, asset deployment, and cross‑touchpoint integration
  • Leading the development of a scalable framework for in-store special projects (activations, partnerships, seasonal moments)

Qualifications

  • Bachelor’s degree or postsecondary education in a related field
  • 8+ years of experience in retail brand marketing, in‑store marketing, visual merchandising, or integrated retail experience leadership
  • Proven experience leading teams and influencing cross‑functional partners at a senior level
  • Strong strategic thinker with ability to translate brand vision into retail programs
  • Ability to manage complex projects across multiple markets with speed and precision
  • Willingness to travel 25% of the time
  • Highly proficient with Microsoft Office and working knowledge of Adobe Creative Suite
  • Excellent communication, presentation, and stakeholder‑management skills
  • Strong organizational and project management abilities with the capacity to manage multiple priorities
  • Passion for the outdoors and bringing mountain DNA to life in retail environments

Skills

Required:Strategy developmentCross-functional leadershipProject managementRetail marketing and in-store storytelling

Benefits

  • Health & wellbeing - Extended health, dental, and vision coverage, mental health support, fertility benefits, gender-affirming care, 24/7 EAP
  • Financial wellbeing - RRSP matching, eligibility for Arc'teryx Annual Incentive Plan, access to Employee Stock Purchase program (ESPP) where applicable
  • Time & Flexibility - Paid time off, wellness time, No Wasted Day program
  • Family support - Parental leave top-up and nesting period for new parents
  • Growth, community & gear - Professional development opportunities, Arc'teryx Academies, Employee Belonging Councils, employee discounts and Pro Deals
  • Eligibility varies by role
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Arc'teryx

Outdoor Clothing, Technical Outerwear, & Accessories | Arc'teryx United States

Arc'teryx is a high performance outdoor equipment company known for leading innovations in climbing, skiing and alpine technologies

outdoorclothingouterwearaccessoriesskiingclimbingalpine
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