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Sr. Marketing Manager, Enterprise B2B (Americas) — Amazon Leo, Amazon Leo

Amazon· Marketing
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Bellevue, WA$125.4k - $169.6kFull-timePosted 4mo ago

About the role

Lead enterprise B2B demand generation and ABM for Amazon Leo in the Americas, partnering with field sales, SDRs, and Central Marketing to drive awareness and sales-ready pipeline across named enterprise accounts and priority verticals.

Responsibilities

  • Own and execute Leo’s North America enterprise ABM motion, orchestrating targeted account plays across inbound and outbound channels to build pipeline within named accounts across priority verticals, partnering closely with field sellers and SDRs to coordinate account buying committee engagement, and to automate sales handoff.
  • Develop and manage integrated campaign calendars aligned to Leo’s enterprise GTM milestones, service availability expansions, key industry events, and EBC programming—ensuring marketing plays are sequenced to amplify field sales moments rather than run in parallel.
  • Build and manage enterprise nurture programs in Marketo that move engaged accounts from awareness to sales-ready status, including vertical-specific nurture tracks, EBC follow-up sequences, and post-event re-engagement, all with clearly defined MQA thresholds and handoff criteria co-developed with sales.
  • Serve as the connective tissue between marketing and the enterprise field sales team to align campaign calendars to account pursuit timelines, co-developing vertical-specific messaging and outbound sequences with SDRs, and ensuring marketing investment is concentrated on accounts where sales is actively engaged.
  • Drive inbound demand capture by briefing and directing Central Marketing channel owners on Leo’s enterprise targeting inputs (account lists, vertical personas, intent signals) to activate paid social (LinkedIn), content syndication, SEM, programmatic display, and webinar programs against named account clusters and buying committees.

Qualifications

  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience communicating results to senior leadership
  • 6+ years of experience in B2B demand generation or account-based marketing, with at least 2 years operating in an enterprise GTM motion with a field sales team and named account targets.
  • Understanding of enterprise ABM mechanics and the tools that support them (like Demandbase), intent signal interpretation, account scoring, and buying committee mapping, well enough to brief, direct, and optimize program performance even when not directly instrumenting every tool.

Skills

Required:ABM (Account-Based Marketing)Demand Generation
Nice to have:Marketo

Benefits

  • Health insurance (medical, dental, vision, prescription)
  • Basic Life & AD&D insurance and option for Supplemental life plans
  • EAP, Mental Health Support
  • Flexible Spending Accounts
  • Adoption and Surrogacy Reimbursement coverage
  • 401(k) matching
  • Paid time off
  • Parental leave
Last updated Oct 25, 2026. Interested? Apply on the company site.

About Amazon

Amazon.com, Inc. or its affiliates

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