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Senior Manager, Lifecycle Marketing

Maven Clinic· Growth Marketing
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Remote$136k - $160kfull-timePosted 4mo ago

About the role

Senior individual contributor role leading the full consumer lifecycle engine for Maven’s consumer products, from pre-purchase nurture to long-term retention, with cross-functional collaboration and a focus on HIPAA-compliant healthcare communications.

Responsibilities

  • Architect and own the full consumer lifecycle roadmap, from pre-purchase nurture and conversion flows through post-purchase engagement, win-back, and healthcare-specific journeys such as Rx notifications, refill reminders, and clinical milestone communications
  • Lead lifecycle go-to-market for new program launches, owning the full communications plan from pre-launch nurture through post-launch engagement and ongoing retention
  • Build and operate automated flows directly in Braze across email, SMS, push, and in-app channels, including complex segmentation, Liquid logic personalization, and journey QA
  • Act as a system steward for lifecycle infrastructure: maintain journey hygiene, integration health, and a clean, scalable Braze architecture as the consumer product evolves
  • Partner closely with engineering on event schema design, data triggers, and Braze integrations; write requirements for backend events, read data specs, and debug why triggers aren’t firing
  • Design and use AI-assisted tools to draft email copy and rapidly prototype designs, then route through Maven’s content and design teams for review
  • Maintain and evolve a modular email design system to ensure production remains fast and scalable
  • Own the lifecycle experimentation program: design A/B tests across subject lines, copy, timing, and flow logic; analyze results rigorously; and report on what is truly driving conversion, retention, and LTV
  • Monitor funnel performance proactively and translate insights into roadmap recommendations; identify drop-off patterns, onboarding friction, and engagement gaps, and advocate for product improvements with the PM team
  • Close the feedback loop between member behavior and content strategy by analyzing replies, unsubscribe signals, and engagement data to surface qualitative insights that inform product, clinical, and content messaging
  • Ensure all lifecycle communications meet HIPAA and healthcare compliance requirements, with a strong understanding of how to communicate sensitively in a regulated health context
  • Collaborate cross-functionally with product, engineering, clinical, and content teams to ensure lifecycle is fully integrated into the member experience

Qualifications

  • 5–8 years of experience in lifecycle marketing, with meaningful time in DTC health, wellness, or similarly trust-sensitive and regulated consumer categories
  • Deep fluency across the full DTC lifecycle funnel: acquisition nurture, abandoned checkout/consultation, post-purchase onboarding, win-back, loyalty, and healthcare-specific journeys such as Rx management, refill reminders, and clinical program engagement
  • Hands-on experience with Braze, Iterable, or similar platform is required
  • Strong technical and data fluency: you can read event schemas, write trigger specs, cross-reference tracking plans, and troubleshoot flow issues without translation
  • Experience leading lifecycle for new product or program launches
  • Strong product instincts and ability to engage with PMs on product direction
  • Working knowledge of email deliverability, list hygiene, and domain authentication
  • HIPAA-aware and healthcare-savvy, with ability to communicate in regulated health contexts
  • Comfortable using AI tools to accelerate copy drafting and design iteration
  • Strong analytical instincts and lifecycle performance reporting
  • Familiarity with Mixpanel for funnel analysis strongly preferred
  • Working knowledge of Customer.io strongly preferred

Skills

Required:Lifecycle marketingBrazeIterative testing and experimentation

Benefits

  • Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
  • Whole-self care through wellness partnerships
  • Hybrid work, in office meals, and work together days
  • 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
  • Annual professional development stipend and access to a personal career coach through Maven for Mavens
  • 401K matching for US-based employees, with immediate vesting
Last updated Sep 30, 2026. Interested? Apply on the company site.

About Maven Clinic

The next generation of care for women and families

Maven helps companies retain talent, improve health outcomes, and reduce maternity and fertility costs. We support every path to parenthood: Pregnancy, Fertility, Egg Freezing, Adoption, Surrogacy, Infant Care, Breastmilk Shipping, and Manager Training.

Women's healthFamily healthVirtual careFertilityPregnancyInfertilityParentingMenopause
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