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Digital Advertising Strategist- Marketplaces

Pattern· Pattern Corporate – Advertising
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Hybrid (Lehi, UT)Full-time (Salary)Posted 3mo ago

About the role

Digital Advertising Strategist focused on Marketplaces (Walmart) at Pattern, responsible for developing and executing Walmart advertising strategies across a growing portfolio of Pattern brands, optimizing performance, and driving growth on global ecommerce marketplaces.

Responsibilities

  • Own and execute Walmart ad strategy end-to-end across many Pattern brands — Sponsored Products, Sponsored Brands, Sponsored Video, Onsite Display, SEM, Walmart DSP, and Brand Shops — as your sole book of business
  • Run daily optimization across all Walmart ad surfaces, deploying Target ROAS bidding, automatic-to-manual keyword harvesting, bid multipliers, and campaign restructuring to maximize spend efficiency and sales velocity
  • Serve as Pattern's point of contact for the Marketplaces partner team — receiving, evaluating, and routing platform recommendations daily, and closing the loop on every optimization so nothing goes unread or unactioned
  • Maintain the A-to-Z Walmart advertising onboarding playbook, capturing the 60/90-day new-SKU algorithm boost on Sponsored Products and ensuring ads launch on day one for every new brand
  • Pilot every new and underused Walmart ad surface — Onsite Display, Walmart DSP, Sponsored Video, Target ROAS, Brand Shops — and convert wins into Pattern case studies by category to fuel brand expansion and unlock the ads-only deal model
  • Produce reporting and slide content for brand-facing strategists to use in QBRs, MBRs, and weekly business reviews, and maintain budget dashboard hygiene across all Walmart brands in the Americas
  • Map Pattern's existing Amazon ad tech against Walmart's platform capabilities, identify the gaps, and partner with Ad Ops on n8n/API workflows to automate reporting, cap-out alerts, and budget reconciliation
  • Own the #walmart-ads Slack channel as the internal Walmart advertising hub — enabling the strategist team, distributing added-value media, and eliminating the need for ad-hoc platform trainings
  • Act as Pattern's internal Walmart advocate during sales pitches — bringing category-level case studies, proving ROI, and helping unlock ads-only managed-services engagements as a new revenue line

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • 4+ years of experience in digital marketing with a strong foundation in paid search and display advertising
  • Hands-on experience with the Marketplaces advertising platform — including Sponsored Products, Sponsored Brands, and campaign structure best practices
  • Demonstrable Excel/data analysis skills and the ability to turn large datasets into clear, actionable insights
  • Experience managing budgets at scale, with a track record of deploying spend efficiently and minimizing unspent budget
  • Prior experience coordinating across internal teams and external platform partners, with strong written and verbal communication skills
  • Demonstrable quickness in learning new platforms and an ambitious, self-directed attitude

Skills

Required:Walmart advertising strategyCampaign optimizationData analysis with ExcelCross-functional collaboration

Benefits

  • Accrued PTO
  • Paid Holidays
  • Onsite Fitness Center
  • Company Paid Life Insurance
  • Casual Dress Code
  • Competitive Pay
  • Health, Vision, and Dental Insurance
  • 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Pattern

The #1 Global Ecommerce Accelerator

Pattern is the world’s leading ecommerce accelerator. Our ecommerce solutions accelerate brands on marketplaces, D2C, and other digital channels.

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