← All roles

Paid Search Performance Marketing Manager

Wispr Flow· Marketing & Growth
Apply on company site
Hybrid (San Francisco or New York)$140k - $160k + equityFull-timePosted 3mo ago

About the role

Hands-on paid search specialist responsible for owning Google Search, Bing Ads, and Apple Search Ads across desktop and mobile, with a focus on Android acquisition from day one. Data-driven optimization, weekly testing, and cross-functional collaboration to drive high-intent users through the funnel.

Responsibilities

  • Own Google Ads (Search, PMax), Bing Ads, and Apple Search Ads day-to-day
  • Build clean account architectures: brand vs non-brand, competitor, persona-driven campaigns
  • Launch and scale Google App Campaigns (ACi) for Android installs and revenue optimization
  • Expand Apple Search Ads from iOS to Android, capitalizing on launch momentum
  • Own Android growth strategy across Google App Campaigns and Apple Search Ads
  • Optimize to in-app revenue events (not just installs)
  • Rapidly test creative, audiences, and bidding strategies to find scalable Android growth
  • Partner with Product and Data teams on attribution and conversion tracking
  • Design and optimize distinct funnels for web → desktop, web → App Store, and direct App Store installs
  • Connect campaigns to our stack: GA4, AppsFlyer (MMP), PostHog
  • Own search performance: brand vs non-brand CAC, iOS vs desktop vs Android metrics, payback windows
  • Ship weekly tests: keywords, match types, bidding strategies, ad copy, creative variants
  • Maintain a testing roadmap with clear hypotheses and success metrics
  • Partner with Design and Growth teams on landing pages and App Store optimization
  • Manage $50k+/month in search spend (scaling to low six figures)
  • Allocate weekly budgets by channel, geo, brand vs non-brand, device
  • Keep CAC within targets while finding incremental spend opportunities
  • Write crisp weekly updates: what happened, why, what's next
  • Present monthly performance to leadership with clear insights and recommendations
  • Collaborate seamlessly with Growth, Product, Design, and Data teams

Qualifications

  • 4+ years managing Google Search Ads for B2C apps, SaaS, or subscription businesses
  • Proven ownership of $50k+/month budgets with measurable CAC/ROAS improvements
  • Strong Google Ads expertise:
  • - Search campaigns (keyword strategy, match types, negatives, Quality Score optimization)
  • - Performance Max (when to use it, how to prevent brand cannibalization)
  • - Google App Campaigns (ACi) for mobile installs and revenue optimization
  • Direct experience with Apple Search Ads for iOS, ready to expand to Android
  • Fluency in GA4, an MMP (AppsFlyer/Adjust/Branch), and product analytics tools (PostHog/Mixpanel/Amplitude)
  • Deep understanding of CAC, payback period, LTV:CAC, activation rates, retention curves
  • Excellent written communication—you can write a weekly recap that's actually worth reading
  • Authorized to work in the US

Skills

Required:Google AdsApple Search AdsGA4MMPs (AppsFlyer/Adjust/Branch)PostHog/Mixpanel/Amplitude

Benefits

  • Equity on employee-friendly terms, including extended exercise windows and a combination of ISOs and RSUs. Ask us for more details!
Last updated Oct 4, 2026. Interested? Apply on the company site.

About Wispr Flow

Wispr Flow | Effortless Voice Dictation

Flow makes writing quick and clear with seamless voice dictation. It is the fastest, smartest way to type with your voice.

4x fasterAIAI Auto EditsAI writingAndroidFlowFlow for CreatorsFlow for Customer Support
Company profileWebsite

More open roles at Wispr Flow