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Head of Marketing

Ditto· Growth
Apply on company site
SF Office$130k - $200kFull-timePosted 3mo ago

About the role

Head of Marketing to own growth and brand for Ditto across college campuses nationwide, building and executing a campus-first growth model, ambassadors program, partnerships, and social/creator-driven campaigns to drive adoption and engagement.

Responsibilities

  • Own the campus growth playbook. Build the repeatable, end-to-end model for launching Ditto on a new campus and taking it from zero to dominant — and make it work across dozens of schools at once.
  • Run user acquisition across every student channel. Campus ambassador programs, referral loops, experiential and guerrilla marketing, paid social, creators, and student-org partnerships — owned and optimized as one system.
  • Build and lead the campus ambassador / rep program. Recruit, train, incentivize, and manage student reps at scale, and turn the best campuses into a template for the next 50.
  • Build Ditto's brand where students live. Instagram, TikTok, Snap, Fizz, YikYak, and group chats — define the voice, the content engine, and the trends Ditto shows up in.
  • Plan and promote campus activations and events. Launch parties, tabling, move-in week, rush, and seasonal moments timed to the academic calendar.
  • Develop partnerships that unlock reach. Student government, Greek life, clubs and orgs, campus influencers, universities, and consumer brands.
  • Be relentlessly data-driven. Define growth targets, instrument every campaign, read the numbers, and reallocate spend toward what's actually working.
  • Build and mentor the team. Hire and lead marketers, ambassadors, and creators, and manage external partners and agencies.
  • Own the budget and the targets. Resource allocation, growth goals, and the accountability that comes with both.
  • Partner cross-functionally. Work closely with product, community, and operations to align marketing with how Ditto actually works on each campus.

Qualifications

  • 3+ years in growth or brand marketing at a consumer startup, app, or student-focused brand — with direct, hands-on experience running marketing campaigns at colleges.
  • A proven track record of acquiring and engaging student users — ideally launching or scaling a product, brand, or campaign across multiple campuses.
  • Experience building or running a campus ambassador / brand rep program (or comparable on-the-ground student marketing).
  • Deep fluency in TikTok, Instagram, Snap, and campus-specific apps and group chats where student culture spreads.
  • A data-driven mindset — comfortable owning metrics, reading campaign performance, and making budget calls from the numbers.
  • Exceptional communication, leadership, and project-management skills, and an entrepreneurial bias toward shipping fast.
  • Willingness to travel to campuses and be in the field where it matters.

Skills

Required:Growth marketing

Benefits

  • Competitive compensation with meaningful equity.
  • Direct impact on company growth, brand, and product direction.
  • Access to exclusive events, campus activations, and a national network of students, creators, and partners.
Last updated Aug 24, 2026. Interested? Apply on the company site.

About Ditto

Ditto | Your college matchmaker

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