Generalist Marketer
San Francisco$100k - $200kFull-timePosted 3mo ago
About the role
Generalist marketer focused on building repeatable systems, content creation for social platforms, field/product marketing support, developer-focused writing, and performance tracking in a hybrid GTM environment.
Responsibilities
- Building repeatable systems (monthly spotlight series, pre/post-event playbooks)
- Creating content for Mintlify social media platforms (X, LinkedIn, others)
- Assisting with field marketing and product marketing initiatives as necessary
- Writing for developers with understanding of how developers discover and evaluate tools
- Coming up with creative ways to reach and market to our customers
- Tracking metrics (pipeline influenced, meetings booked, signups sourced, cost per meeting) and optimizing for them
Qualifications
- 2-5 years of experience at an early-stage startup, ideally within the marketing department
- Strong executional + strategic skills, capable of owning programs end-to-end on a small team with minimal direction
- Hybrid GTM experience: comfortable spanning PLG (startup/self-serve) and sales-assisted (mid-market/enterprise)
- Experience working in the dev tools or technical B2B audience space
- Bonus Points: Experience posting on at least one social media platform in a public capacity - ideally with clear milestones achieved. Familiarity with devtools. Background in community marketing
Skills
Required:Content creation and writingCampaign planning and execution
Benefits
- Competitive compensation and equity
- 20 days paid time off every year
- 401k with Employer Match
- monthly wellness stipend
- 100% employee coverage for Health, Dental, Vision
- Commute stipend
- Free lunch and dinners
- Annual team offsite (previously went to Alaska, Hawaii, Jackson Hole)
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Mintlify
The intelligent documentation platform
The best developer companies (think Stripe, Twilio, MongoDB) have effective and user-centric documentation at their backbone. Mintlify helps any company achieve the documentation they need effortlessly, so that they can focus on building what they do best.
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