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Generalist Marketer

Mintlify· Marketing
Apply on company site
San Francisco$100k - $200kFull-timePosted 3mo ago

About the role

Generalist marketer focused on building repeatable systems, content creation for social platforms, field/product marketing support, developer-focused writing, and performance tracking in a hybrid GTM environment.

Responsibilities

  • Building repeatable systems (monthly spotlight series, pre/post-event playbooks)
  • Creating content for Mintlify social media platforms (X, LinkedIn, others)
  • Assisting with field marketing and product marketing initiatives as necessary
  • Writing for developers with understanding of how developers discover and evaluate tools
  • Coming up with creative ways to reach and market to our customers
  • Tracking metrics (pipeline influenced, meetings booked, signups sourced, cost per meeting) and optimizing for them

Qualifications

  • 2-5 years of experience at an early-stage startup, ideally within the marketing department
  • Strong executional + strategic skills, capable of owning programs end-to-end on a small team with minimal direction
  • Hybrid GTM experience: comfortable spanning PLG (startup/self-serve) and sales-assisted (mid-market/enterprise)
  • Experience working in the dev tools or technical B2B audience space
  • Bonus Points: Experience posting on at least one social media platform in a public capacity - ideally with clear milestones achieved. Familiarity with devtools. Background in community marketing

Skills

Required:Content creation and writingCampaign planning and execution

Benefits

  • Competitive compensation and equity
  • 20 days paid time off every year
  • 401k with Employer Match
  • monthly wellness stipend
  • 100% employee coverage for Health, Dental, Vision
  • Commute stipend
  • Free lunch and dinners
  • Annual team offsite (previously went to Alaska, Hawaii, Jackson Hole)
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Mintlify

The intelligent documentation platform

The best developer companies (think Stripe, Twilio, MongoDB) have effective and user-centric documentation at their backbone. Mintlify helps any company achieve the documentation they need effortlessly, so that they can focus on building what they do best.

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