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Demand & Campaigns Lead, EMEA

Notion· Marketing
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Dublin, Ireland, London, United Kingdom$140k - $165kFull-timePosted 3mo ago

About the role

Marketing leadership role responsible for driving Notion’s growth across the EMEA region, leading a multidisciplinary marketing team to develop regional narratives, demand generation, and go-to-market campaigns, and partnering with cross-functional teams to scale content, campaigns, and AI-enabled workflows.

Responsibilities

  • Lead and develop a high-performing team: manage and grow a cross-functional marketing team spanning digital, demand generation, content strategy, and campaign execution.
  • Own the EMEA content and campaign narrative: develop messaging houses and modular content BOMs for multi-channel deployment across markets.
  • Lead regional demand generation: manage the EMEA demand engine for self-serve and sales-assisted audiences with repeatable programmes linked to pipeline and revenue.
  • Orchestrate market launches and flagship campaigns: translate global narratives into market-ready messaging, toolkits, channel plans, and asset timelines for product launches and regional campaigns.
  • Enable the wider regional team: collaborate with Country Marketing, Storytelling, Sales, and global Product Marketing to ensure consistent storytelling and proof points.
  • Scale with AI: build and apply AI-driven workflows for research, drafting, localisation, and asset iteration; model capability for the broader team.
  • Measure and sharpen: use funnel insights and business metrics to refine messaging and programmes, and report on performance.

Qualifications

  • 12+ years in B2B marketing — with ownership of both content/narrative and demand generation in a high-growth or enterprise SaaS environment.
  • Proven people leadership — experience building, managing, and developing multi-disciplinary marketing teams.
  • Narrative and content mastery — ability to write messaging houses, build scalable toolkits, and coach others.
  • Demand generation depth — hands-on experience with paid, email, webinar, and outbound programmes, with funnel metrics and attribution knowledge.
  • AI fluency — actively use AI tools to accelerate work and design team workflows.
  • EMEA market knowledge — experience running multi-market programmes across EMEA with localization and go-to-market variation.
  • Cross-functional influence — ability to align with global and regional stakeholders without formal authority.

Skills

Required:Leadership and people managementNarrative and content strategyDemand generationAI fluencyEMEA market knowledge

Benefits

  • Notion is committed to providing highly competitive cash compensation, equity, and benefits.
Last updated Oct 14, 2026. Interested? Apply on the company site.
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