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Creative Strategist, Brand Partnerships

Substack· Sponsorships
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Hybrid (New York)$130k - $170kFull-timePosted 3mo ago

About the role

Brand partnership role focused on turning brand goals into campaign ideas, matching with Substack creators/publishers, and managing campaigns from concept to live execution and post-campaign analysis. Founding role on a small team.

Responsibilities

  • Craft creative, culture-defining ideas that work for a brand and feel native to Substack, rather than an ad bolted onto someone's content
  • Match brands with the right creators and publications, using judgment about audience, voice, and what a given publisher will want to do
  • Own the creative side of the pre-sale: read the brief, build the proposal, and respond to client feedback with new concepts and pivots
  • Run campaigns from idea through execution, keeping the brand, the publisher, and our team pointed in the same direction
  • Join client and agency calls to pull out the information you need to sharpen brand goals into clear pitch materials that help brands picture what they can do on Substack
  • Manage campaign reporting and metrics reports
  • Watch what's working across the platform and feed real examples back into the next round of ideas

Qualifications

  • 5+ years in creative strategy, branded content, or content strategy, at a publisher, an agency, or a platform
  • A portfolio of campaign ideas you've taken from concept to live work, ideally involving creators, social and/or publishers
  • A feel for the brand RFP process and for writing proposals that win
  • Real instincts for the creator and media space, and a sense for what's fresh versus what's played out
  • The range to hold a creative conversation with a CMO and a practical one with a creator, sometimes on the same day
  • Strong writing, and the organization to run several campaigns at once without dropping the details
  • Sharp project management and attention to detail to ensure no balls are dropped and execution is tight
  • Familiarity with how creator brand deals are structured and contracted is a plus

Skills

Required:Creative strategyProposal writingCampaign managementCommunication with CMOs and creators

Benefits

  • Substack’s compensation package includes a market-competitive salary, equity for all full-time roles, and exceptional benefits.
Last updated Jul 22, 2026. Interested? Apply on the company site.
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