Media Buyer (Paid Search) at AIOS — Remote, $150k–$300k/yr inc equity
About the role
Senior Media Buyer (Paid Search) at AIOS responsible for scaling Google Ads as a major growth channel, overseeing multi-geo Google operations, ensuring compliant ad copy within ASA/CAP/GPhC rules, and leading the Google pod over time.
Responsibilities
- Google Ads ownership: manage day-to-day Google accounts, UK core with expansion to EU markets, including Search, Performance Max, Shopping, YouTube, Demand Gen, keyword research, match type strategy, negatives, ad copy, extensions, feed hygiene, landing page alignment, daily optimisation.
- Profit-aware scaling: increase spend while maintaining target tCPA/CAC; optimize to grow Search Abs Top IS and scale tCPA campaigns without CAC blowouts.
- Compliance mastery & account resilience: operate under ASA/CAP and GPhC rules (Rule 12.12), avoid advertising prescription medicines and named drugs in ad copy, maintain resilient MCC/account structures for GLP-1 advertising.
- Multi-geo orchestration: run multiple country accounts in parallel with localized copy, different compliance realities, and reporting cuts.
- Ad copy, feed and landing page craft: write compliant, high-converting ad copy within character limits; own product feed and landing page handoff.
- Team building: hire, mentor, and lead the Google pod as the team expands.
Qualifications
- Proven Google scale (hands-on): personally operated Google Ads accounts at £1M+/month spend for DTC e-commerce brands, in-platform daily work.
- 5+ years of Google-specific depth: knowledge of Search, Performance Max, Shopping, YouTube, Demand Gen; expertise in tCPA/tROAS, match types, quality score, negative keywords, feed structure, attribution windows, and audience layering.
- DTC consumer experience: experience scaling DTC brands with focus on purchases, CAC, LTV, and cohort economics.
- Structured operator behaviors: forecasting, weekly reporting cadence, explicit decision rules, written planning.
- Ad copy and landing page fluency: able to craft compelling copy and collaborate with CRO/LP teams.
- Multi-geo experience or ability to absorb it: experience running Google Ads across multiple countries or complex parallel workstreams.
- Startup intensity: willingness to work 50+ hours/week in a high-ownership culture.
Skills
Benefits
- Healthcare: comprehensive medical insurance
- Vacation: PTO with minimum 2 weeks per year plus holidays
- Personal development: budget for books, courses, coaching
- Personal wellness: budget for gym/health apps
- GLP-1s: free clinic membership
- Equipment: MacBook and WFH equipment as needed
About Fella & Delilah
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