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Product Marketing

Netic· GTM
Apply on company site
San Francisco$100k - $225kFull-timePosted 3mo ago

About the role

Founding Product Marketer to own market understanding, positioning, and launches for Netic across multiple buyer personas and verticals; end-to-end ownership from messaging to assets and launches in a zero-to-one environment.

Responsibilities

  • Develop a deep understanding of enterprise essential service companies: how they think about their company, its growth trajectory and where solutions like Netic fit in
  • Own Netic’s core messaging and positioning across company type (independently-owned, consolidator, PE), vertical (home services, consumer wellness, automotive, etc), and buyer persona (CEO/COO, Marketing, Call Center, Finance)
  • Obsess over the outcomes of your work and see projects through to the end. You will work closely with the growth team to run tests around your key messaging and positioning insights, so that you can learn + iterate on your work
  • Get creative! You’ll ideate + launch creative marketing campaigns that will help Netic cut through the noise with our buyers
  • Own new product launches: how we build initial proof points, how we position the launches, and how the market hears about them
  • Arm the sales team with the assets that win deals: pitch decks, battlecards, one-pagers, case studies, competitive intel, objection-handling, and more
  • Leverage AI tools for research synthesis, drafting, iteration, personalization, and asset production
  • Feed structured signal back to product, sales, and leadership to refine what we build, and how we position the business

Qualifications

  • A strong background in product marketing (or an adjacent field), ideally at a startup or high-growth company where you were a generalist doing the work, not just managing it
  • Storytelling Prowess: A proven ability to simplify complex technical workflows into clear, value-driven propositions
  • Relentless pursuit of outcomes: You care about moving quickly and putting work into the world that is driving a real, meaningful business impact
  • AI native: You have experience using AI to speed up your work and raise the ceiling on the quality of your projects
  • Operational excellence: Great ideas only matter when the execution is flawless. You sweat the details, run tight processes, and ensure everything you ship delivers an incredible experience
  • Hustle and grit: You thrive in ambiguity, take ownership of new problems, and iterate quickly until you land what works
  • Exceptional cross-functional skills: You build strong partnerships with sales, product, and external partners to build systems that are aligned, high leverage, and easy to execute against
  • Intellectual Curiosity: A genuine interest in how AI and technology are reshaping professional work and the future of essential service businesses
  • versatile Launch Experience: A track record of successful product launches
  • Multi disciplinary GTM experience: You have other go to market experience outside of product marketing - sales, growth, founding a business, etc.
  • Taste: You have a good intuition for what the customer wants and resonance of copy, images, and ideas
  • Writing that lands: You can write a case study or ad copy messaging that is punchy, clear, and lands with our buyers

Skills

Required:Product marketingStorytellingCross-functional collaborationAI tooling usageLaunch execution

Benefits

  • Live to build
  • Run through walls and win
  • Obsess over customers in each line of code
  • Lose sleep over the "almost perfect"
  • Show internal locus of control
  • Prioritize finesse: refinement of first principles thinking, execution, and craftsmanship
Last updated Oct 15, 2026. Interested? Apply on the company site.

About Netic

Your complete growth engine

Netic’s AI-driven platform helps service enterprises boost revenue, engage customers, and scale growth with intelligent automation.

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