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Field and Events Marketing Manager

Traversal· Marketing
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Remote$125k - $150kFull-timePosted 2mo ago

About the role

Field Marketing Manager responsible for building and executing programs that nurture relationships with enterprise technology leaders and drive pipeline growth. Own executive experiences, industry conferences, regional events, partner activations, and integrated field marketing campaigns in a fast-paced startup environment.

Responsibilities

  • Own Traversal’s events and field marketing strategy across corporate events, sponsored trade shows, roadshows, workshops, and regional programs
  • Plan and execute world-class events from concept through completion, including timelines, budgets, vendors, logistics, and on-site execution
  • Develop and run regional field marketing initiatives aligned with pipeline acceleration goals
  • Partner closely with sales
  • Collaborate cross-functionally with Sales and Marketing to plan initiatives aligned to brand and business goals
  • Measure, analyze, and report on the performance of each initiative, including pipeline impact and ROI
  • Continuously test, iterate, and improve programs based on performance data and field feedback

Qualifications

  • 3–5 years of experience in B2B field marketing at a high-growth technology company
  • Proven experience planning and executing executive events, customer programs, and field marketing initiatives
  • Experience managing industry conferences, trade shows, and sponsorship activations from planning through post-event reporting
  • Experience executing events for both highly technical audiences (engineering, infrastructure, DevOps, SRE, platform teams) and executive decision makers
  • Experience measuring pipeline influence, campaign attribution, and event ROI
  • Experience managing external vendors, agencies, and production partners
  • Outstanding project management and organizational skills, paired with a keen attention to detail
  • Experience partnering closely with Sales and GTM organizations to build integrated field marketing programs that support pipeline generation
  • Comfortable working cross-functionally in a fast-paced startup environment where priorities evolve quickly
  • Bachelor’s degree in Marketing, Business or a related field preferred
  • Willingness to travel approximately 30–50% as programs require.

Skills

Required:Field marketing strategyEvent planning and executionVendor & agency managementPipeline measurement & attributionCross-functional collaboration

Benefits

  • competitive compensation, startup equity, health insurance, and additional benefits
  • U.S. base salary range for this full-time is $125,000 - $150,000, plus equity and benefits
  • salary ranges based on location, level, and role; compensation determined by experience, skills, and job-related knowledge
  • fertility benefits
  • tech setup stipend
  • flexible time off
  • in-office snacks
  • team happy hours and outings
  • annual company offsite
Last updated Sep 17, 2026. Interested? Apply on the company site.

About Traversal

The only AI SRE for the enterprise

Traversal cuts through alert noise, surfaces root causes, and guides your team to remediation — so incidents get fixed in minutes, not hours.

AISREcomplex systemsalertingroot cause analysisincident preventionenterprise
Company profileWebsite

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