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SMB Marketing Manager

Notion· Marketing
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Hybrid (Tokyo, Japan)Full-timePosted 2mo ago

About the role

Marketing professional responsible for demand generation programs and campaigns in the SMB segment and startups in Japan, partnering with cross-functional teams to plan, execute, and optimize programs that drive pipeline and trial acquisition.

Responsibilities

  • Develop a strong understanding of the Notion product and the SMB user/buyer journey; partner with SMB Sales leadership to set program priorities, define target audiences and goals, and align on campaign plans with stakeholder communication.
  • Own end-to-end execution of events and webinars—from planning and logistics through day-of delivery and post-event lead management with SDRs for timely follow-up and pipeline impact.
  • Execute demand gen campaigns in the marketing automation platform (nurture/engagement programs), including audience/segmentation setup and campaign builds, coordinating with Japan + global marketing teams on content and messaging (e.g., gated offers).
  • Partner with APAC Marketing Ops and BizTech to maintain GTM systems (marketing automation platform, Salesforce, Outreach, Sansan) including intake/ticketing, processes, and governance (lead scoring changes, integrations, best practices).
  • Own lead and pipeline reporting for the SMB segment, track KPIs and assess pipeline health to inform optimizations across programs.
  • Increase awareness of the Notion for Startups program among early-stage startups and drive startup trial acquisition through localized, high-velocity campaigns.

Qualifications

  • 5–7 years of experience managing and executing demand generation programs and campaigns for B2B companies.
  • Proven track record of hitting aggressive growth goals using campaigns such as email and webinars, with end-to-end campaign development, execution, and measurement.
  • Proficiency with marketing automation platforms, SFDC, Outreach, Sansan and Figma.
  • Customer-centric and insight-driven; understands the customer journey and decision influencers.
  • Strong cross-functional relationship-building skills (sales, content, SDRs, operations).
  • Experience planning and executing webinars from start to finish.
  • Experience working with global teams.
  • Proficient in fluent-level Japanese and business-level English (written and verbal).
  • Willingness to adopt AI tools and a builder mindset.

Skills

Required:Demand generationCampaign managementMarketing automationSalesforce (SFDC)Cross-functional collaboration
Nice to have:OutreachSansan

Benefits

  • Not explicitly listed in the description.
Last updated Aug 5, 2026. Interested? Apply on the company site.
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