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Field Marketing Manager

PlanetScale· Marketing
Apply on company site
San Francisco, CA$160k - $210kFull-timePosted 2mo ago

About the role

Role focused on strategy and hands-on execution of high-impact experiences connecting developers, engineering leaders, customers, and the broader tech community with PlanetScale.

Responsibilities

  • Own the end-to-end events strategy and portfolio for PlanetScale, spanning owned developer experiences, conference presence, sponsored/partnered events, executive dinners, pop-up activations, meetups, field programs, and hybrid/digital formats.
  • Set the creative and experiential bar with design, storytelling, branding, and details to reflect PlanetScale’s brand across all touchpoints (booth, merch, venue, food, etc).
  • Drive measurable outcomes in developer acquisition, product adoption, community growth, pipeline, and brand love; define and track relevant metrics.
  • Build and manage a global events calendar; evaluate, prioritize, and execute a disciplined portfolio of events.
  • Own and manage the events budget with ROI frameworks and data-driven reallocations.
  • Manage vendors, agencies, venues, AV, and creative partners; ensure external partners meet internal quality standards.
  • Operate as a highly hands-on individual contributor while setting strategy and laying the foundation to grow the function.
  • Innovate on formats beyond traditional conference booths (hackathons, build-alongs, roundtables, hybrid experiences, unique activations, executive events).

Qualifications

  • 3+ years of experience in events, experiential marketing, field marketing, Developer Relations, or developer community roles with meaningful ownership of strategy and execution.
  • Experience working with developer, engineering, or technical audiences.
  • Demonstrated ability to manage event budgets and deliver measurable results.
  • Experience producing or contributing to owned events, conference presence, executive/customer dinners, meetups, and field activations.
  • Excellent project management, vendor management, and stakeholder management skills.
  • Willingness and ability to travel frequently (often 30%+).
  • Willingness and ability to work evenings and weekends as needed for events.
  • Strong communication skills and ability to represent PlanetScale with polish in high-stakes settings.
  • This role requires working from the San Francisco office at least 3 days a week.

Skills

Required:Event strategy and portfolio managementBudgeting and ROI frameworksVendor and project management
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About PlanetScale

the world’s fastest and most scalable cloud hosting for Vitess and Postgres

PlanetScale offers the world’s fastest and most scalable cloud hosting for Vitess and Postgres.

cloud databasesVitessPostgresscalabilitycloud hosting
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