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Associate Director, Experiential

BDG· Revenue – Experiential
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Hybrid (New York, NY)$105k - $115kFull-timePosted 2mo ago

About the role

Strategic, creative, and highly organized leader responsible for owning branded experiences from ideation through on-site execution across high-profile events and activations, with a focus on driving impact for BDG’s experiential portfolio.

Responsibilities

  • Pre-Sale
  • Lead ideation, scoping, and pitch strategy for custom events and brand activations across our stable of proprietary properties.
  • Write and revise compelling pitch decks and RFP responses, shaping direction rather than just contributing to it.
  • Partner with Creative, Sales, and Editorial to ground concepts in audience insight and brand strategy.
  • Post-Sale / Execution
  • Own budgeting for assigned activations: building budgets, onboarding and managing vendors, tracking spend, approving invoices, and reconciling final costs.
  • Lead vendor negotiation, contracting, and production timelines as primary point of accountability for delivery.
  • Interface with clients throughout the process — refining concepts, managing expectations, and solving creatively in real time, including on-site.
  • Manage logistics for tentpole events (room blocks, travel, staffing) and ensure proper team resourcing.
  • Oversee recaps and event materials, guiding junior team members on quality and brand alignment.
  • Present strategic recommendations and recaps to leadership and clients.
  • Refine best practices and templates to improve team efficiency over time.

Qualifications

  • 5–8+ years in experiential marketing, brand activations, or events, with a track record of leading complex activations independently and successfully.
  • A fast-paced go-getter with an out-of-the-box, marketing-minded approach — genuinely passionate about where experiential is headed.
  • Skilled negotiator with proven budget and vendor management experience.
  • Strategic thinker with strong creative instincts and excellent writing and visual storytelling skills.
  • Strong client-facing communication and presentation skills.
  • Highly dependable and collaborative across cross-functional teams.
  • Highly organized, able to manage multiple high-stakes projects under tight deadlines.
  • Proficient in Canva, Keynote, PowerPoint, MS Office, and Monday.com (or similar).
  • Willing to travel and work nights/weekends as needed.

Skills

Required:experiential marketingbudgeting and vendor managementnegotiationclient communicationcreative storytellingpresentationtools
Last updated Oct 21, 2026. Interested? Apply on the company site.
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