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Senior Product Marketing Manager, Handshake AI

Handshake· Marketing
Apply on company site
San Francisco, CA$152k - $190kFull-timePosted 2mo ago

About the role

End-to-end product marketing owner for Handshake AI's frontier lab business, translating technical research into market-ready positioning, enabling sales, and building GTM strategy. Build from scratch the content engine, data catalog, and field/enterprise marketing motions for Handshake AI and Enterprise AI.

Responsibilities

  • Positioning & Strategy: Build end-to-end positioning, messaging, and competitive strategy for Handshake AI's frontier lab business, keeping it unified with Handshake's broader career-network story.
  • Research Translation: Partner with the HAI research team to turn technical research outputs into market-ready content, building credibility with researchers and the AI community.
  • Content & Website: Build the lab-facing content engine, including one-pagers, conference materials, and a Handshake AI website.
  • Data Catalog: Create and maintain a data gallery outlining data types Handshake AI offers.
  • White-Space Discovery: Identify value-add opportunities for Handshake's human data in lab research and convert insights into positioning/content.
  • Sales Ownership: Act as primary PMM point of contact for lab-facing conversations, including value props, proof points, pricing/packaging, and objection handling.
  • Sales Enablement Materials: Develop playbooks, talk tracks, competitive one-pagers, and pitch assets; iterate with Sales feedback.
  • GTM Strategy: Collaborate with Product and Sales to shape long-term product and GTM strategy and codify frameworks and messaging systems.
  • Event & Field Marketing: Translate positioning into in-person/virtual experiences; own messaging for executive dinners, field events, and conferences.
  • Enterprise AI: Co-own product marketing for Enterprise AI, including content, sales enablement, use-case prioritization, and event marketing.

Qualifications

  • 6+ years of experience in product marketing, content marketing, or related B2B marketing discipline
  • Strong foundation in positioning, messaging, and content creation (website and social)
  • Track record of 0-to-1 program building; comfortable with ambiguity and multi-hat roles
  • Ability to influence at all levels, including executives
  • Strong project management and coordination of complex launches
  • Experience building sales enablement materials, including competitive positioning and technical demo content

Skills

Required:Positioning and MessagingContent CreationSales Enablement

Benefits

  • Ownership: Equity in a fast-growing company
  • Financial Wellness: 401(k) match, competitive compensation, financial coaching
  • Family Support: Paid parental leave, fertility benefits, parental coaching
  • Wellbeing: Medical, dental, vision, mental health support, $500 wellness stipend
  • Growth: $2,000 learning stipend, ongoing development
  • Remote & Office: Internet, commuting, and free lunch/gym in SF office
  • Time Off: Flexible PTO, 15 holidays + 2 flex days
  • Connection: Team outings & referral bonuses
Last updated Oct 8, 2026. Interested? Apply on the company site.
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About Handshake

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The better career platform for Gen Z changing how, where, and why the next generation of talent builds their career.

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