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GTM Operations Engineer

fal.ai· Sales
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San Francisco$150k - $180kFull-timePosted 2mo ago

About the role

Hands-on GTM Engineer responsible for the execution layer of revenue systems, serving as front-line builder and operator for a GTM org of ~30. AI-native tools and workflows to unblock reps and improve GTM processes.

Responsibilities

  • Create target lists and audiences for outbound, campaigns, and marketing programs, ensuring swift, and effective sales execution
  • Build novel, custom, agentic workflows to enable the BDR, AE, and AM teams across pre-sales, sales, and post-sales
  • Run data enrichment, hygiene, and processing: cleaning, dedupe, and enrichment pipelines in Clay and Salesforce
  • Provide daily systems support, user management, and front-line issue resolution across the GTM stack: Salesforce, Gong, Outreach, Apollo, Clay, Common Room, etc
  • Execute territory refinements and CRM build work prioritized by RevOps & sales leadership
  • Work closely with sales leadership and operations to refine and improve GTM processes through system design and enablement
  • Ensure new hires are setup and fluent in their tools
  • Manage directly: Outreach, Common Room, Gumloop, and Default (inbound lead routing)

Qualifications

  • 3 to 5 years in GTM, revenue, or sales operations at a B2B software company; usage-based or PLG experience is a plus
  • Fluent in how revenue teams actually run: BDRs, AEs, and AMs day-to-day
  • Hands-on operator of a modern GTM stack: Salesforce administration (declarative), a sales engagement platform, and an enrichment tool (Clay strongly preferred)
  • Comfortable with APIs and webhooks; ability to wire systems together and debug syncs; SQL is a plus; software engineering not required
  • Fluent with AI tools as a builder: Claude, Cursor, or similar
  • Systems-design mindset with a service-oriented approach
  • High ownership and low ego
  • CPQ or quote-to-cash experience
  • Workflow automation platforms (Gumloop, n8n, Zapier, Make)
  • Data warehouse or ETL exposure (BigQuery, Hightouch, Census)
  • Familiarity with the generative media or AI infrastructure space

Skills

Required:GTM operationsSalesforce administrationAPIs & webhooksAI tooling (Claude/Cursor)Data enrichment & ETL

Benefits

  • Health, dental, and vision insurance (US)
  • Competitive salary and equity
  • Interesting and challenging work
  • A lot of learning and growth opportunities
  • Regular team events and offsites
Last updated Sep 26, 2026. Interested? Apply on the company site.

About fal.ai

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