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Account Executive, Commercial

fal.ai· Sales
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SF Office$160k - $230k + equityFull-timePosted 2d ago

About the role

Commercial (Mid-Market) Account Executive to join fal’s growing team to help customers harness the power of AI to create, automate, and scale media generation.

Responsibilities

  • Prospect into target mid-market accounts to generate qualified opportunities and consistent pipeline growth.
  • Leverage marketing-generated leads and outbound efforts to create demand for fal’s Generative Media infrastructure.
  • Partner with creative studios, AI innovation teams, and AI developers to identify new opportunities for adoption.
  • Execute each sales cycle with precision: conduct discovery, lead product demonstrations, align executives, and deliver business outcomes that drive long-term customer value.
  • Develop deep expertise in fal's Generative Media platform, its technical architecture, and its value proposition across industries.
  • Execute strategic campaigns to drive customer adoption and expand usage within accounts during the first 6–12 months post-sale.
  • Accurately forecast and manage pipeline using MEDDPICC and Command of the Message methodologies.
  • Collaborate cross-functionally with marketing, product, and engineering to surface insights and influence go-to-market strategy.
  • Adapt and thrive in a fast-evolving market, continually learning and innovating to meet customer needs.

Qualifications

  • Experience in a closing sales role required.
  • Background in business development or SDR roles is a strong plus fal values sellers who understand full-cycle prospecting.
  • Proven and consistent track record of meeting or exceeding revenue targets in a mid-market territory.
  • Exceptional written and verbal communication skills with the ability to guide multiple stakeholders through a complex sales cycle.
  • A customer-centric approach with enthusiasm for helping organizations unlock creative potential through AI.
  • Ability to translate technical capabilities—such as inference optimization, orchestration, and generative models—into clear business outcomes.
  • Comfort operating in a high-change environment with curiosity, agility, and a growth mindset.
  • Willingness to travel as needed for key customer meetings, events, and team collaboration.

Skills

Required:Closing salesCommunicationProduct/technical understandingTravel flexibility
Nice to have:Full-cycle prospecting

Benefits

  • Interesting and challenging work
  • Competitive salary and equity
  • A lot of learning and growth opportunities
  • We offer visa sponsorship and relocation assistance to San Francisco
  • Health, dental, and vision insurance (US)
  • Regular team events and offsites
Last updated Oct 24, 2026. Interested? Apply on the company site.

About fal.ai

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Company profileWebsite

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