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Performance Marketing Lead (Google Ads)

Viktor· Growth
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Warsaw, Dublin, or NYC onsite, remote in Europe or US Eastern timeFull-timePosted 2mo ago

About the role

Own Google as a paid acquisition channel for Viktor, building and scaling end-to-end Google Ads strategy across Search, Performance Max, YouTube, and the full Google ad stack, with AI tooling and no agency layer.

Responsibilities

  • Own Google Ads end-to-end. Search campaign structure, keyword strategy, match-type discipline, negative keyword hygiene, PMax asset groups, YouTube where it earns its budget.
  • Run conversion experiments with the owners of our landing pages and sign-up path. Quality Score and post-click conversion are part of how you judge the account.
  • Set the experimentation cadence. Weekly tests with clear hypotheses, documented results, compounding learnings.
  • Own measurement and attribution. Enhanced conversions, offline conversion import, conversion modeling.
  • Build the keyword, audience, and asset library. The playbook compounds.
  • Report weekly on spend, CAC, pipeline contribution. Numbers, not narrative.
  • Work to build out a culture of excellence across all paid acquisition done by the team

Qualifications

  • 4-8 years running paid search, with deep Google Ads experience for B2B SaaS or AI. Pipeline-accountable.
  • Direct media buyer. You've personally run a meaningful Google Ads budget in the platform, not through an agency, and owned the spend and the outcome.
  • Attribution fluency. GA4 and pixel implementation, enhanced and offline conversions, server-side event optimization.
  • You think about the whole conversion path. Ad to landing page to signup to paying.
  • Documented experimentation practice. You can show the cadence and the wins from a prior role.
  • AI-native daily workflow. Claude and similar tools are core to how you work.
  • You raise the bar. Your playbook becomes the house playbook.

Skills

Required:Google Ads (Search, PMax, YouTube)Measurement & AttributionExperimentation
Nice to have:AI-native Workflow

Benefits

  • Top-of-the-market salary
  • ownership at this stage
  • Remote-friendly with locations Munich, New York, Dublin, Warsaw
  • Onsite options in multiple cities
Last updated Oct 20, 2026. Interested? Apply on the company site.
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About Viktor

Viktor | Not a tool. A hire.

Viktor is the AI employee that lives in Slack and Microsoft Teams, connects to 3,200+ tools, and does the work.

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