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Lifecycle Manager

Viktor· Growth
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Warsaw, Dublin, or NYC onsite, remote in Europe or US Eastern timeFull-timePosted 2mo ago

About the role

Own the lifecycle machine to convert signups into daily users, expand usage, and retain revenue. Manage self-serve and sales-led journeys in Customer.io, driving activation, expansion, retention, reactivation, and advocacy within a PLG/B2B SaaS context.

Responsibilities

  • Activation. Own the email and in-channel nudge flow to close the gap between first message and first scheduled task.
  • Expansion. Build seat and usage expansion motions to grow paying workspaces.
  • Sales-led journeys. Create journeys that warm bigger accounts and hand right ones to sales.
  • Retention and reactivation. Own churn reduction and win-back strategies with real revenue impact.
  • The advocacy engine. Lifecycle communications for referrals, creators, and implementation specialists with non-spammy, personalized emails.
  • Segmentation and data. Define segmentation roadmap and drive data dependencies with engineering; ensure reach and attribute coverage in ESP.
  • The channel itself. Manage deliverability, sending domains, hygiene, frequency capping, and quality of outbound emails.

Qualifications

  • Experience running lifecycle for a usage-based or PLG B2B SaaS (revenue from seats/usage).
  • Proven monetisation of self-serve and sales-led funnels in product-led businesses.
  • Hands-on experience with Customer.io (or equivalent): segments, campaigns, webhooks, event-triggered flows.
  • Data fluency: SQL, product analytics, building own segments.
  • Ability to measure.activation/retention metrics and articulate impact.
  • Experience designing and scaling experiments with measurable results.
  • AI-native mindset; familiarity with integrating AI tools in lifecycle workflows.

Skills

Required:Lifecycle managementCustomer.io

Benefits

  • Top-of-the-market salary
  • Equity/ownership at an early-stage growth company
  • Flexible remote options; onsite in Munich, New York, Dublin, Warsaw (where applicable)
Last updated Oct 20, 2026. Interested? Apply on the company site.
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About Viktor

Viktor | Not a tool. A hire.

Viktor is the AI employee that lives in Slack and Microsoft Teams, connects to 3,200+ tools, and does the work.

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