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Product Marketing Manager, Solutions

Baseten· GTM
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Hybrid (San Francisco)$190k - $220kFull-timePosted 2mo ago

About the role

Defining and owning Baseten's up-market, enterprise, and industries go-to-market strategy to win large, complex deals across Financial Services, Health & Life Sciences, and related use cases.

Responsibilities

  • Build the enterprise deal playbook and full bill of materials (BOM) — pricing guides, one-pagers, TCO/ROI guides, landing pages, and event/field collateral — mapped to every stage of the buyer's journey
  • Build the system for keeping every sales asset current — clear ownership, last-updated dates, and a refresh cadence
  • Develop industry-specific event concepts featuring anchor customers and AI-native accounts to build credibility with target executive audiences
  • Build vertical sales kits and ICP/positioning frameworks for priority industries
  • Own industry-specific landing pages, messaging, and TCO guides, extrapolating from early AI-native accounts to larger enterprise targets
  • Design and help launch ABM experiments in partnership with demand gen
  • Design role-specific onboarding for Industries AEs, including certifications, customer-grounded scenarios, and async, refreshable content
  • Build sales playbooks tied to real customer examples, and package assets into an AE-ready enablement motion (first call, competitive deals, legal/finance/procurement, TCO/ROI, self-hosted)
  • Become a trusted partner to the industries team so onboarding and enablement stay grounded in what sellers actually need

Qualifications

  • 6+ years in product marketing, solutions marketing, or a related GTM function, ideally at a technical or infrastructure company
  • Experience building enterprise or vertical go-to-market motions — ICP definition, buyer journey mapping, and full-funnel sales collateral
  • Comfort translating technical, infrastructure-heavy concepts (inference, self-hosted deployment, TCO/ROI) into narratives for both technical buyers and non-technical stakeholders like legal, finance, and procurement
  • Track record designing and running sales enablement or onboarding programs for technical sellers
  • Strong cross-functional coordination skills — you can pull together sales, customer marketing, demand gen, and executives around a shared plan
  • Comfortable owning execution as well as strategy: landing pages, decks, one-pagers, and written content, not just frameworks
  • Thrives in ambiguity — this role is about building the enterprise motion from a fairly blank slate

Skills

Required:Enterprise go-to-market planningSales enablement & onboarding

Benefits

  • Competitive compensation, including meaningful equity
  • (U.S. only) 100% coverage of medical, dental, and vision insurance for employee and dependents
  • Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
  • Paid parental leave
  • Fertility and family-building stipend through Carrot
  • (U.S. only) Company-facilitated 401(k)
  • Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Baseten

Inference is everything

Effortlessly serve optimized open source & custom models on the fastest, most reliable model delivery network.

AICloud InfrastructureDeveloper ToolsInference PlatformMachine LearningModel DeploymentModel Runtimesai-infrastructure-and-development
Company profileWebsite

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