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Director of Sales, Mid-Market

Sprig· Sales
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Hybrid (San Francisco, CA)$0 + equityFull-timePosted 2mo ago

About the role

Director of Sales (Mid-Market) to lead and scale Sprig’s mid-market and BDR sales teams, partner with Mid-Market Account Executives, coach BDRs, and establish repeatable sales motions to drive sustainable revenue growth. Hybrid role at HQ SF office (4 days/week in SF, Wednesday work-from-home).

Responsibilities

  • Lead, coach, and develop a high-performing team of Mid-Market account executives and Business Development Representatives.
  • Actively participate in strategic customer opportunities to advance complex deals and close mid-market opportunities.
  • Partner with Business Development Representatives to strengthen outbound strategy, messaging, prospecting discipline, and top-of-funnel pipeline generation.
  • Build repeatable sales processes, playbooks, and operating rhythms to improve consistency, forecasting accuracy, seller productivity, and win rates.
  • Own sales forecasting, pipeline health, CRM hygiene, and performance reporting.
  • Recruit, hire, onboard, and develop sales talent with clear expectations and career growth opportunities.
  • Partner cross-functionally with Marketing, Customer Success, Product, and Leadership to refine messaging and improve the customer journey from first touch through expansion.
  • Drive operational excellence by leveraging AI and modern sales technology to improve productivity, execution, and customer outcomes.

Qualifications

  • Proven Sales Leader – 2–4 years of people management experience along with a successful track record as an Enterprise Account Executive.
  • Exceptional Sales Coach – skilled at developing Mid-Market Account Executives and Business Development Representatives with hands-on coaching across deal strategy, pipeline generation, prospecting, messaging, and execution.
  • Startup Builder – thrives in high-growth environments, able to build processes and repeatable sales motions with a land-and-expand growth approach.
  • Talent Builder – experience recruiting, hiring, onboarding, and ramping high-performing sales talent with accountability culture.
  • Cross-Functional Partner – collaborates with Marketing, Customer Success, Product, and Leadership to improve positioning and go-to-market execution.

Skills

Required:Leadership and People ManagementStrategic Selling / Enterprise salesCoaching and MentoringForecasting and CRM

Benefits

  • Competitive Salary
  • Competitive Employee Equity
  • 401K Program
  • Medical, Dental, and Vision Benefits
  • FSA/HSA Benefits
  • $175/month Commuter Benefit
  • Additional Wellbeing Benefit
  • Flexible Paid Time Off
  • Paid Parental Leave
  • Professional Development Stipend
  • Hybrid Office Policy
  • Lunch and dinner daily
  • Company Sponsored Social Events
Last updated Oct 8, 2026. Interested? Apply on the company site.

About Sprig

Modern Research Platform for UX Teams

Sprig is a unified research platform built for UX teams who need fast, relevant user insights. Powered by AI, Sprig helps you do more research in less time by capturing and analyzing real-time feedback and behavioral data at scale.

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