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Senior Manager, Marketing

Sprig· Marketing
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Hybrid (San Francisco, CA)$180k - $230kFull-timePosted 4d ago

About the role

Senior Manager, Marketing leading a small, high-impact marketing team in a hands-on, player-coach capacity. Responsible for events, content, and campaigns to generate enterprise pipeline, partner with Sales/CS/Product, and drive the company’s AI-native positioning.

Responsibilities

  • Develop and execute an integrated marketing plan across events, content, and campaigns that generates qualified enterprise pipeline
  • Partner with Sales and BDRs to align programs to target accounts and improve conversion of marketing-sourced pipeline
  • Track performance with clear attribution, reporting, and optimization of CAC and ROI
  • Drive consistent messaging and positioning across the website, events, content, and sales collateral that establishes Sprig as the modern, AI-native alternative to Qualtrics and legacy survey tools
  • Partner with Product on launches, and build sales enablement materials such as one-pagers, decks, and competitive battlecards
  • Lead, coach, and develop a high-performing marketing team, setting clear priorities, providing regular feedback, and supporting career growth
  • Direct and coordinate our Research Partners: plan thought leadership, speaking, and dinner and roundtable appearances, and ensure their work supports pipeline goals
  • Set operating rhythms across the team, including the editorial calendar, event calendar, and weekly priorities
  • Own the marketing budget, prioritizing investments that maximize pipeline generation and business impact.
  • Oversee our event portfolio, including executive dinners, regional events, conferences, and flagship experiences like the Sprig Experience Research Summit
  • Turn events and research partner content into repeatable pipeline programs
  • Develop compelling content and thought leadership (blogs, webinars, case studies, social) aimed at research and product leaders

Qualifications

  • 6+ years of B2B SaaS marketing experience, ideally selling into enterprise
  • 2+ years of people management experience, with a track record of leading teams while remaining hands-on
  • Experience across field or event marketing, content, and demand generation, with a history of turning programs into pipeline
  • Strong project management skills and ability to juggle multiple programs, deadlines, and stakeholders
  • Comfortable working with data to measure impact and adjust quickly
  • Excellent communication and cross-functional collaboration skills, including with Sales
  • Hands-on operator who thrives in a fast-moving, high-growth startup
  • AI-forward mindset and interest in using AI tools to improve marketing execution and efficiency
  • Willingness to travel approximately 10% for key events
  • Bonus: experience marketing to Product, UX, Design, or Research buyers; community-driven or practitioner marketing; Series A-D experience

Skills

Required:Marketing strategyTeam leadershipDemand generation

Benefits

  • Competitive Salary
  • Competitive Employee Equity
  • 401K Program
  • Medical, Dental, and Vision Benefits
  • FSA/HSA Benefits
  • $175/month Commuter Benefit
  • Additional Wellbeing Benefits
  • Flexible Paid Time Off
  • Paid Parental Leave
  • Professional Development Stipend
  • Hybrid Office Policy
  • Lunch and dinner daily
  • Company Sponsored Social Events
Last updated Oct 22, 2026. Interested? Apply on the company site.

About Sprig

Modern Research Platform for UX Teams

Sprig is a unified research platform built for UX teams who need fast, relevant user insights. Powered by AI, Sprig helps you do more research in less time by capturing and analyzing real-time feedback and behavioral data at scale.

Research platformUXAIUser insights
Company profileWebsite

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