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Marketing Operations Lead

Factory· Operations
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San Francisco, CA, New York, NYFull-timePosted 2mo ago

About the role

Founding member of the GTM Strategy & Operations team responsible for building and owning the marketing operations function, systems, workflows, data, and operating infrastructure to scale marketing and PLG initiatives at Factory.

Responsibilities

  • Build and administer the marketing automation platform and other marketing technology stack.
  • Build scalable processes for campaign ops, lead management, lifecycle programs, attribution, etc.
  • Create clear documentation, governance, and measurement standards for the marketing ecosystem.
  • Own all the definitions and technical implementation of marketing-related data structures and metrics.
  • Build the operational foundation for product-led growth, including user journeys, lifecycle workflows, product signals, and marketing activation.
  • Translate business requirements into reliable automations, integrations, data flows, and processes that help marketing achieve its goals across brand awareness, pipeline generation, and growth.
  • Find novel ways to use Factory droids to streamline and scale marketing workflows.
  • Partner with the broader centralized GTM Strategy & Operations team while maintaining clear ownership of Marketing and PLG Operations.
  • Own privacy and compliance implementation for marketing (GDPR, CCPA/CPRA, etc.).
  • Design for scale while keeping the team lean, automated, and high leverage.

Qualifications

  • 5+ years of experience in Marketing Operations or a related function.
  • Strong hands-on administration experience with Marketo or HubSpot.
  • Strong understanding of demand generation, lifecycle marketing, campaign operations, and marketing funnel measurement.
  • Experience administering and operationalizing Salesforce CRM.
  • Experience building marketing operations in an enterprise SaaS environment.
  • A technical mindset and the ability to learn and use new technologies quickly.
  • Experience designing systems and processes for a rapidly growing company.
  • Familiarity with GDPR, CCPA/CPRA and how it impacts marketing.
  • Comfort working cross-functionally with Marketing, Sales, Product, Data, Engineering, and Operations.
  • An operator’s mindset: you build, troubleshoot, document, and improve.
  • Strong AI fluency and a practical instinct for using AI to increase leverage.

Skills

Required:Marketing automation platforms (Marketo or HubSpot)Salesforce CRMLifecycle marketing and demand generationCampaign ops and data modelingPrivacy and compliance (GDPR, CCPA/CPRA)
Last updated Oct 8, 2026. Interested? Apply on the company site.
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About Factory

Build faster with AI coding agents.

Build faster with AI coding agents. Factory Droids automate coding, testing, and deployment for startups and enterprises.

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