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Head of Consumer Growth (backed by Y Combinator, $5M+ ARR, $23M+ raised)

Legion Health· Growth / Consumer Marketing
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Hybrid (San Francisco)$190k - $300k + equity + bonusFull-timePosted 2mo ago

About the role

Lead Legion Health's direct-to-patient growth engine, owning the full consumer funnel from first impression to reactivation, and scale paid, organic, lifecycle, and creator-based strategies in a regulated healthcare context.

Responsibilities

  • Own Legion’s consumer growth number across qualified leads, scheduled visits, completed visits, CAC, payback, contribution margin, LTV, retention, and reactivation.
  • Build and scale paid acquisition across Meta, TikTok, Google Ads, YouTube, Reddit, affiliates, podcast/audio, CTV, direct mail, and emerging channels.
  • Create a high-velocity performance creative engine: hooks, scripts, UGC, clinician-led explainers, testimonials, landing page angles, offer tests, and audience-specific narratives.
  • Build a creator and influencer program that drives measurable acquisition, not vanity awareness: whitelisting, Spark Ads, creator briefs, usage rights, clinical review, and performance iteration.
  • Own funnel conversion from ad to appointment: landing pages, quizzes, intake flow, insurance/price messaging, scheduling, trust modules, abandonment recovery, and A/B testing.
  • Build Legion’s SEO and content engine around anxiety, depression, psychiatry access, medication management, refills, insurance-covered psychiatry, and fast mental health care.
  • Own lifecycle marketing across email, SMS, retargeting, abandoned intake, no-show prevention, post-visit engagement, referrals, and winback.
  • Partner with product, data, clinical, legal, compliance, and operations to make growth fast without breaking patient trust, clinical quality, or healthcare marketing rules.
  • Build the growth operating system: weekly channel reviews, creative testing roadmap, CAC/payback dashboard, cohort reporting, attribution, incrementality tests, forecasting, and budget pacing.
  • Hire and manage the first consumer growth team across performance marketing, lifecycle, SEO/content, creative strategy, analytics, agencies, and creator partnerships.

Qualifications

  • 5+ years in consumer growth, performance marketing, or growth leadership at a high-growth consumer, DTC, marketplace, subscription, telehealth, healthcare, wellness, fintech, or regulated company.
  • Direct ownership of meaningful paid media budgets, ideally 7-figure+ annual spend, with clear accountability for CAC, ROAS, payback, LTV, and contribution margin.
  • Deep hands-on experience with paid social, especially Meta and TikTok; strong working knowledge of Google Search, YouTube, Reddit, affiliates, podcast/audio, CTV, direct mail, and emerging channels.
  • Strong performance creative judgment: ability to write hooks, critique scripts, brief creators, identify why an ad worked, and build systems for high-volume creative.
  • Proven experience improving conversion across landing pages, onboarding, quizzes, checkout/intake flows, pricing pages, scheduling flows, and lifecycle touchpoints.
  • High analytical fluency: attribution, incrementality, cohort analysis, retention curves, LTV modeling, experimentation, budget pacing, and forecasting.
  • Comfort with tools such as Meta Ads, TikTok Ads, Google Ads, GA4, Segment, Mixpanel, Looker/Hex, SQL, HubSpot/Salesforce, Braze/Iterable, Webflow/Next.js, Optimizely/VWO, Figma, Airtable, and AI tools for creative iteration.
  • Experience with creator-led advertising, UGC, whitelisting, testimonials, customer stories, and compliance-safe social proof.
  • Healthcare judgment: understanding patient acquisition in a regulated context, with attention to claims, targeting, privacy, expectations, clinical review, and trust.
  • Low ego, high urgency, founder-level ownership; ability to set strategy, execute operationally, and optimize quickly.

Skills

Required:Consumer growth leadershipPaid media managementPaid social (Meta, TikTok)Creative strategy & productionLanding pages & onboarding optimizationAnalytics & measurementHealthcare marketing & complianceTeam building & leadership

Benefits

  • Health Insurance: Medical, dental, and vision benefits
  • In-person retreats
  • Meal stipends
  • Growth budget
  • Creator/content budget
  • Learning stipend
  • Flexible, unlimited vacation policy
  • Flexible work hours
  • Remote work with regular in-person founder/growth sprints
  • Opportunity to grow into VP Growth / Chief Growth Officer with strong performance
Last updated Sep 23, 2026. Interested? Apply on the company site.
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About Legion Health

AI-native psychiatry, built for scale and covered by insurance

Legion Health is a high-quality, AI-enabled psychiatry network where patients receive care from a provider who takes their insurance. We use LLMs and AI agents to improve care quality, streamline operations, enhance patient communications, and more.

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