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Consumer Brand Leader (backed by Y Combinator, $5M+ ARR, $23M+ raised)

Legion Health· Marketing
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Hybrid (San Francisco)$150k - $270kFull-timePosted 2mo ago

About the role

Legion Health is hiring a Consumer Brand Leader to make Legion a trusted, memorable, and culturally resonant consumer health brand in the United States. The role is a player-coach position overseeing strategy, creative, social, content, and brand operations, with potential to grow into Head of Brand / VP Brand.

Responsibilities

  • Own Legion’s consumer brand system across positioning, messaging, voice, visual identity, narrative architecture, campaign strategy, social presence, content standards, and brand governance
  • Translate AI-native psychiatry, medication management, insurance-covered care, clinical quality, and regulatory complexity into simple, credible, emotionally resonant consumer storytelling
  • Build Legion’s social-first creative engine across TikTok, Instagram, YouTube, LinkedIn, Reddit, X, newsletters, short-form video, clinician-led explainers, founder content, patient education, and creator-led formats
  • Develop platform-native content systems that make Legion trusted and talked about, not just posted about
  • Own integrated brand campaigns across paid, owned, earned, and IRL channels (hero campaigns, launches, PR moments, podcast/audio, YouTube, OOH tests, events, partnerships, community activations, founder visibility)
  • Partner with growth to make brand measurable (branded search, direct traffic, social reach and saves, share of voice, earned media, creator performance, landing-page conversion lift, referral lift, CAC contribution, trust metrics, brand health)
  • Create Legion’s trust architecture (proof points, claims hierarchy, clinical review process, AI-and-doctor messaging, safety language, patient expectation-setting, testimonial rules, compliance-safe social proof)
  • Collaborate with clinical, legal, compliance, product, growth, data, and operations to ensure fast, accurate, defensible consumer touchpoints
  • Build a creator, expert, and community program that scales without eroding trust (clinician voices, patient-safe stories, creator briefs, usage rights, whitelisting, medical review, disclosure standards)
  • Own Legion’s editorial/content strategy around psychiatric access, anxiety, depression, medication management, refills, insurance-covered care, AI in medicine, and how to choose high-quality mental health care
  • Build the brand operating system (campaign calendar, social calendar, creative review cadence, content pipeline, agency/freelance bench, production workflows, brand guidelines, measurement dashboard)
  • Hire and manage the first consumer brand team across brand strategy, copy, design, social, content, video, PR/comms, creator partnerships, and creative operations
  • Protect the brand in high-stakes moments (public responses, press narratives, sensitive healthcare topics, AI-related scrutiny, patient trust risks)

Qualifications

  • 5+ years in brand marketing, creative strategy, social/content leadership, integrated marketing, communications, or consumer marketing at a high-growth consumer, DTC, marketplace, subscription, telehealth, healthcare, wellness, fintech, or other regulated company
  • 3+ years leading brand, creative, social, content, or integrated campaign work with direct ownership of strategy, execution, team output, and measurable business impact
  • Portfolio or case studies showing excellent consumer brand work (positioning, campaigns, social-first creative, video, founder/expert content, editorial systems, PR narratives, creator-led programs)
  • Strong brand-performance judgment with metrics like branded search, direct traffic, conversion lift, CAC contribution, share of voice, earned media, cohort quality
  • Deep social and cultural fluency across TikTok, Instagram, YouTube, Reddit, LinkedIn, X, podcasts, newsletters, and creator ecosystems
  • Excellent writing and messaging instincts (headlines, scripts, founder posts, briefs, landing pages, press points)
  • High creative taste across copy, design, video, motion, typography, art direction, storytelling, and brand systems
  • Healthcare trust judgment and understanding of compliance, privacy, patient stories, and regulatory scrutiny
  • Experience partnering cross-functionally with growth, product, clinical, legal, compliance, PR, data, operations, and executives
  • Experience managing agencies, freelancers, creators, production partners, PR partners, designers, copywriters, social leads, and/or creative strategists
  • Comfort with tools like Figma, Webflow/Framer, Notion, Airtable, Linear, GA/Looker/Hex, Sprout/Brandwatch, social listening tools, project management systems, and AI tools for research, ideation, scripting, editing
  • Low ego, high urgency, strong ownership
  • Bonus: experience at Function Health, Hims & Hers, Ro, Midi Health, Brightside Health, Oura, WHOOP, Seed Health, Ritual, AG1, or similar breakout consumer brands

Skills

Required:Brand marketingStrategy & storytellingSocial and content due diligence

Benefits

  • In-person retreats
  • Meal stipends
  • Brand/content budget
  • Creator budget
  • Learning stipend
  • Flexible, unlimited vacation
  • Remote work with regular in-person founder/brand sprints
  • Opportunity to impact health care
  • Growth potential toward Head of Brand / VP Brand
Last updated Sep 23, 2026. Interested? Apply on the company site.
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About Legion Health

AI-native psychiatry, built for scale and covered by insurance

Legion Health is a high-quality, AI-enabled psychiatry network where patients receive care from a provider who takes their insurance. We use LLMs and AI agents to improve care quality, streamline operations, enhance patient communications, and more.

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