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Product Manager - Engagement — Remote, $150k-300k/yr inc equity

Fella & Delilah· Company
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Remote$150k - $300kFull-timePosted 2mo ago

About the role

Product Manager - Engagement at AIOS (Bolt Pharmacy) responsible for turning the app into a daily essential experience, building social features, and driving retention and growth through a freemium model.

Responsibilities

  • Engagement & Social Direction: Own the roadmap to transform the app from a delivery utility to a daily-use product.
  • Community Building: Lead Circles (private user groups) to create a supportive community around the GLP-1 experience.
  • Freemium Growth: Own the freemium loop to attract existing and prospective GLP-1 users and convert them into customers.
  • Behavioural Design: Operate at the intersection of behavioural design, growth loops, and clinical constraints; advocate for engagement strategies in a stigmatized category.
  • Research: Conduct qualitative and quantitative research to support direction and prove impact on retention, engagement, and growth.
  • Metrics Ownership: Define and own key metrics (weekly active users, retention, freemium-to-customer conversion) and communicate insights to the team.

Qualifications

  • Consumer App Experience: 5+ years as a Product Manager on consumer apps, with a track record of 0 to 1 product development as a Senior Product Manager.
  • Social Product Chops: Built social, community, and/or growth-focused features; understands drivers of return and referrals.
  • Growth/engagement fluency: Knowledge of freemium conversions, retention curves, activation funnels; ability to upskill the pod quickly.
  • Independence: Ability to own hypothesis, roadmap, and outcomes with minimal steering.
  • Data Fluency: Emphasis on accurate data; experience defining metrics or refining fuzzy metrics.
  • Research background: Executes qualitative and quantitative research and runs multiple tests in parallel.
  • Clockspeed: Delivers in weekly sprint cycles and ships rapidly.

Skills

Required:Consumer app product managementSocial/growth product designGrowth analytics and metricsIndependent problem solvingResearch methods (qualitative and quantitative)Data fluency

Benefits

  • Healthcare: comprehensive medical insurance (if appropriate).
  • Vacation: PTO with a yearly minimum (≥2 weeks/yr + local holidays).
  • Personal development: budget for books, courses, coaching.
  • Personal wellness: budget for gym, health apps.
  • GLP-1s: free clinic membership.
  • Equipment: Macbook & home-office setup provided as needed.
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Fella & Delilah

Fella & Delilah is the direct-to-patient clinic for busy families to…

Fella is optimized for busy bigger guys who want a no-nonsense solution to getting healthier. Delilah is built for strong women in their prime who want a sustainable solution to feel their best. We use affordable, effective weight loss medication to solve our customers’ most pressing healthcare need, then aim to remain their core healthcare provider for the rest of their life — expanding to hormonal health, mental health, longevity, and primary care. **We’ve grown >1000x since Aug 2021, >100x since Aug 2022, >10x since Aug 2023**. We’re >$50M ARR. We’ve been cashflow positive for the last 24mo. We’re >10,000 customers with high NPS. Almost all of this has so far been through Fella. Delilah is still very new. We’re a young startup and we’re just getting started. This is still Day 1 and all our work is ahead of us. You can read more about working at Fella & Delilah here: https://www.notion.so/Working-at-Fella-Delilah-14a2ac8575d34d148d009bb410387af4?pvs=21

consumer-health-serviceshealthcaretelemedicine
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