← All roles

Marketing Technology & Operations Lead

Baseten· GTM
Apply on company site
Hybrid (New York), Hybrid (San Francisco)$190k - $210kFull-timePosted 2mo ago

About the role

Lead responsible for owning and hardening the systems layer of Baseten's Marketing engine, treating marketing tech as production infrastructure to enable scalable campaigns, model launches, and data integrity.

Responsibilities

  • Own the marketing tech stack end-to-end: ad platforms, email systems, tracking, pixels, forms, connectors.
  • Build defense-in-depth on inbound: spam/bot protection, rate limiting, email/domain validation, sync gating — and the alerting to catch anomalies before they hit sales or leadership dashboards.
  • Enforce data integrity: UTM governance, campaign membership, lifecycle stages, lead scoring and routing logic, field-level hygiene, canonical metric definitions.
  • Operationalize the web request pipeline with our dev agency: structured briefs, tickets, SLAs, and launch-day runbooks instead of ad-hoc Slack threads.
  • Systematize the request intake for marketing ops work — triage, prioritize, automate the repeat offenders instead of hand-servicing them forever.
  • Partner with RevOps, Data, and Sales to close workflow gaps where revenue data leaks (program tracking, Slack-only approvals, contact-vs-opportunity data).
  • Build or implement custom solutions as the need arises be they net new capabilities or AI-powered workflows.
  • Implement your vision for the marketing stack of the future, with a clear POV and roadmap on how to achieve it.

Qualifications

  • 6+ years in marketing operations at a B2B SaaS or developer-tooling company
  • Deep, hands-on expertise in MAPs AND Salesforce — field mapping, sync governance, workflows, campaign objects; certifications a plus
  • Has personally built lead scoring, routing, lifecycle stages, and attribution infrastructure — not just operated someone else's
  • Has lived through (and fixed) messy data: dedupes, backfills, spam attacks, tracking outages; knows prevention beats cleanup
  • Comfortable with tag management (GTM), webhooks, APIs, and light scripting/automation (n8n, Zapier, Python, or AI-agent tooling)
  • Thinks in systems and failure modes: asks "what happens when this breaks at 2am on a launch weekend?"
  • Familiarity with email infrastructure and deliverability
  • Obsessive QA instinct — the type who catches the broken UTM before the campaign goes live
  • Strong stakeholder management across Marketing, Sales, Finance, Data, Design, and external agencies
  • Moves fast without breaking the data; documents everything

Benefits

  • Competitive compensation, including meaningful equity
  • (U.S. only) 100% coverage of medical, dental, and vision insurance for employee and dependents
  • Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
  • Paid parental leave
  • Fertility and family-building stipend through Carrot
  • (U.S. only) Company-facilitated 401(k)
  • Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.
Last updated Oct 21, 2026. Interested? Apply on the company site.
Baseten logo

About Baseten

Inference is everything

Effortlessly serve optimized open source & custom models on the fastest, most reliable model delivery network.

AICloud InfrastructureDeveloper ToolsInference PlatformMachine LearningModel DeploymentModel Runtimesai-infrastructure-and-development
Company profileWebsite

More open roles at Baseten