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Senior ABM Marketing Manager

Datadog· Marketing
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Boston, MA$125k - $167kfull-timePosted 2mo ago

About the role

Senior Account Based Marketing Manager responsible for driving new customer acquisition and pipeline generation across the Americas (North America and LATAM) with a focus on the Commercial (SMB) segment. Design and execute an integrated, multi-channel ABM strategy across paid search, paid social, field programs, events, and third-party channels in partnership with sales leadership. Hybrid workplace with emphasis on cross-functional collaboration.

Responsibilities

  • Develop and execute a comprehensive, multi-channel marketing strategy to drive pipeline growth across the Americas, leveraging sponsored events, paid search, paid social, field-led programs, third-party digital placements, and more.
  • Support the design and execution of 1:many, 1:few, and 1:1 ABX marketing programs for the Commercial (Small and Midsize Business) segment, combining digital tactics with dedicated field plays to break into and expand high-value accounts.
  • Serve as strategist and operator for the region: define the marketing plan and lead execution across paid media, field marketing, and event teams.
  • Architect the operating model and playbooks for dedicated programs and partner with cross-functional marketing teams to execute where regional support is needed, ensuring consistent quality and cadence across the Americas.
  • Establish the reporting and measurement framework to evaluate program and channel performance and refine strategy based on results.
  • Maintain flexibility across channels and programs, prioritizing tactics that deliver the greatest pipeline impact.
  • Demonstrate executive presence, partnering with sales leadership and cross-functional marketing teams to align on goals and execution.

Qualifications

  • 9+ years of experience in demand generation, field marketing, or growth marketing, ideally in B2B SaaS, with proven pipeline or opportunity growth.
  • 2+ years of experience running account-based marketing programs.
  • Ability to build a channel strategy from the ground up with strong sales process understanding and cross-functional collaboration.
  • Strong working knowledge of paid media and ability to direct strategy and evaluate performance across channels.
  • Experience planning and executing marketing events, including program series, executive forums, and sponsored/third-party events.
  • Excellent written and verbal communication skills with ability to influence stakeholders and drive alignment across sales and marketing.
  • Experience with CRM platforms (e.g., Salesforce, HubSpot), advertising platforms, ABM platforms (e.g., Demandbase, 6Sense, Terminus), and marketing attribution tooling.

Skills

Required:Demand generationAccount-based marketing (ABM)Paid media strategyCRM & marketing attribution

Benefits

  • Generous and competitive benefits package
  • New hire stock equity (RSUs) and employee stock purchase plan
  • Continuous career development and pathing opportunities
  • Employee-focused onboarding
  • Internal mentor and cross-departmental buddy program
  • Friendly and inclusive workplace culture
Last updated Oct 22, 2026. Interested? Apply on the company site.

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