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Digital Advertising Strategist..

Pattern· Pattern Corporate – Advertising
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Hybrid (Pune)INR 0Full-time (Salary)Posted 2mo ago

About the role

Role owning advertising performance end-to-end for a portfolio of accounts with strategy, targets, and outcomes; collaboration with Marketplaces Advertising Lead; deep focus on Amazon advertising and analytics.

Responsibilities

  • Own the advertising performance of a portfolio of brand accounts - responsible for results against revenue, ROAS, TACoS, new-to-brand, share of voice
  • Build quarterly and monthly advertising strategies for each account aligned to growth, profitability, launches, defence, and category share
  • Prepare and present performance reviews internally, including to the Marketplaces Advertising Lead
  • Be the eyes and ears of the ads function - flag risks, opportunities, and actions ahead of requests
  • Partner with the Marketplaces Advertising Lead to hit portfolio-level targets; raise pacing, performance, and budget risks early with recommended calls
  • Plan, execute, and monitor paid advertising campaigns on Amazon (Sponsored Products, Sponsored Brands, Sponsored Display)
  • Drive optimisation across portfolio - campaign structure, keyword strategy, negatives, bid strategy, audience targeting, creative direction, budget pacing
  • Test, scale, and retire - design structured tests and roll winners into the playbook
  • Plan and manage weekly and monthly advertising budgets; keep spend on pace and on strategy
  • Improve tracking of brand-level ad spend and ROAS, and internal reporting
  • Keep up with Amazon advertising roadmap and adopt relevant beta features
  • Collaborate with Brand Management, Merchandising, and SEO/Content to drive aligned commercial agenda
  • Explain advertising strategy and results to non-specialist colleagues
  • Support the Lead on portfolio reviews and strategic initiatives
  • Adopt internal tools and feed requirements back to the tech team
  • Document learnings for wider reuse

Qualifications

  • 3+ years of total experience, with 2+ years in hands-on digital advertising on Amazon (agency, accelerator, or in-house)
  • Track record of owning accounts and carrying performance targets
  • Strong working knowledge of Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display)
  • Strategic thinker with commercial bias; able to connect bid adjustments to P&L outcomes and explain to non-specialists
  • Clear verbal and written communication; sharp performance narratives
  • Excellent analytical skills, including budget management and attention to detail

Skills

Required:Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display)Account ownership and performance managementAnalytical reasoning and budgeting
Last updated Oct 21, 2026. Interested? Apply on the company site.

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Pattern is the world’s leading ecommerce accelerator. Our ecommerce solutions accelerate brands on marketplaces, D2C, and other digital channels.

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