Founding Brand Designer
About the role
Phonely is seeking the first design hire to own the company’s visual identity and design system across site, product, campaigns, sales, and stage. Role focuses on branding, design system development, product alignment, and executive-level communication, with a strong emphasis on establishing a scalable brand foundation for a high-growth AI voice platform.
Responsibilities
- Own the identity: one direction, and the rules that hold it across every surface.
- Build the design system: tokens, components and the templates that let the team stay on-brand without you in the room.
- Bring the product onto the system: align app visuals (logo, palette, button styles) across screens with frontend engineers.
- Make the invisible legible: visualize call flows, funnels and agent behavior for buyers.
- Ship the marketing site: landing, comparison and vertical pages built live with tested forms.
- Carry the launches: campaign systems, product marketing collateral, competitive materials, customer stories and conference presence.
- Set the standard for executive communication: formats used by founders with customers and investors.
Qualifications
- 5+ years designing brand systems and the marketing surfaces built on them, with a portfolio showing range and a point of view.
- A brand system you wrote the rules for, not only a logo you drew.
- Command of typography, layout, hierarchy and color across web, presentation and print.
- Ability to ship to production and build sites in Webflow or similar tools.
- Comfortable as the first designer, able to defend a direction in plain language and adapt when better arguments arise.
Skills
Benefits
- On-site in San Francisco
- Meals covered
- Quarterly offsites to interesting places (e.g., Rocky Mountains, Costa Rica, Indonesia)
- Meaningful equity in a fast-growing company

About Phonely
AI call centers
Phonely uses existing call recordings to create a 'AI vocal twin' that can answer customer support calls and match or outperform call center agents. On top of that we've built a Zapier like workflow that lets businesses connect to software or transfer calls just like a person would. Our platform sits on proprietary deterministic LLM that is both cheaper and more accurate than gpt-4o for call center inquiries.
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