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Lead User Acquisition Manager

Dave· Marketing
Apply on company site
Remote$205k - $236k + equityFull-timePosted 2mo ago

About the role

Lead User Acquisition Manager responsible for paid media strategy and execution for Dave’s new product launches, owning UA playbooks from strategy to execution in a high-ambiguity environment.

Responsibilities

  • - Build Paid Media/Channel Strategy — end-to-end UA approach for each new product launch, test channels, define targeting, set goals, and create a scalable playbook.
  • - Channel Evaluation and Testing — assess and select channels (Meta, TikTok, Google, Apple Search, affiliates, programmatic, emerging channels) with data-backed decisions.
  • - Growth Forecasting & Budget Allocation — set UA targets, forecast growth, allocate budgets, monitor performance, optimize CAC/LTV/CPMs/CPCs and profitability across channels.
  • - Campaign Optimization & Scaling — manage day-to-day optimization, scale winning channels, prune underperformers, continuous testing.
  • - Creative Testing Framework & Content Strategy — develop testing framework for creatives, formats, copy angles, messaging; guide ads portfolio and resonance with target personas.
  • - Martech Setup — establish tracking, deeplinking, campaign structure, audience taxonomy, dashboards, pre-launch checklist; ensure technical readiness for scale.

Qualifications

  • - 8+ years of paid media, user acquisition, performance marketing, or growth marketing experience with success launching new products.
  • - Proven track record of successful new product launches using paid acquisition.
  • - Deep knowledge of paid media channels (Facebook, TikTok, Google, Apple Search) including bidding and optimization.
  • - Strong analytical skills with CAC, LTV, ROI, and unit economics proficiency.
  • - Campaign management and optimization experience with budgeting and scaling.
  • - Comfort with ambiguity and strategic thinking; ability to write playbooks.
  • - Excellent communication and cross-team collaboration.
  • - Hands-on mindset and willingness to execute tactically.

Skills

Required:Paid media planningChannel testing and optimizationBudgeting & forecastingAnalytics & data interpretationCross-functional collaboration

Benefits

  • Opportunity to tackle tough challenges, learn and grow with top talent
  • Flexible hours and virtual-first culture with home office stipend
  • Premium Medical, Dental, Vision Insurance
  • Generous paid parental and caregiver leave
  • 401(k) with matching contributions
  • Financial advisor and financial wellness support
  • Flexible PTO and company holidays (including Juneteenth and Winter Break)
  • All-company in-person events once or twice a year, plus virtual events
Last updated Sep 9, 2026. Interested? Apply on the company site.
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