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Organic Growth & Discovery Lead (SEO/AEO)

Dave· Marketing
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Remote$158k - $204kFull-timePosted 1w ago

About the role

Lead on-site and off-site content to improve Dave’s discoverability in search and AI answer engines, and convert visibility into new member acquisition with efficient cost.

Responsibilities

  • Channel strategy: Define the strategy and roadmap for organic discovery across search and AI answer engines, and own the forecast, budget, and reporting cadence for marketing leadership.
  • Onsite Content: Own the onsite content portfolio end-to-end: topical authority and content architecture, keyword and prompt research, intent mapping, the editorial roadmap, and the briefs that direct writers and agencies. Write and edit to publishable standard and manage refresh/pruning cycles.
  • Offsite Content & Authority: Own where Dave shows up beyond dave.com, including forums, communities like Reddit, and other third-party sources; collaborate with marketing partnerships and affiliates to earn placements and citations.
  • Answer Engine Visibility: Own Dave’s presence in AI answer engines (ChatGPT, Claude, Perplexity, Gemini, AI Overviews) and measure citations, share of voice, and accuracy.
  • Technical and tooling partnership: Collaborate with Product and Martech to secure the technical work that unlocks discoverability and to build the necessary tools.
  • Measurement & Experimentation: Build reporting linking organic and AI-sourced traffic to installs, new members, and acquisition cost efficiency.
  • Trust & Compliance: Own trust signals (E-E-A-T, sourcing, author attribution, factual accuracy) and ensure alignment with fintech regulatory requirements and brand safety.

Qualifications

  • 8+ years of experience in SEO, content marketing, organic growth, or growth marketing, including at least 2 years hands-on work on AEO, GEO, or AI search optimization and cross-functional leadership in consumer products/b2c.
  • Track record of growing organic into a real acquisition channel with measurable business outcomes and cost efficiency, not just traffic.
  • Deep onsite content strategy experience: building topical authority, mapping content to search/prompt intent, directing writers, and deciding on consolidation/pruning with publishable writing/ editing standards.
  • Experience earning placements, coverage, or citations offsite via partnerships, affiliates, or digital PR, with ability to justify value of placements.
  • Hands-on experience improving visibility in AI answer engines and ability to measure it.
  • Technical and data fluency to read site audits, understand structure/performance impact, brief product teams, and analyze data in GA4, Search Console, spreadsheets, or SQL.

Skills

Required:SEOContent strategyContent writing/editingData analysis

Benefits

  • Opportunity to tackle tough challenges, learn and grow with top talent, and impact millions of people’s financial goals
  • Flexible hours and virtual-first culture with home office stipend
  • Premium Medical, Dental, and Vision Insurance
  • Generous paid parental and caregiver leave
  • 401(k) with matching contributions
  • Financial advisor and financial wellness support
  • Flexible PTO and generous company holidays, including Juneteenth and Winter Break
  • All-company in-person events once or twice a year and virtual events throughout the year
Last updated Oct 15, 2026. Interested? Apply on the company site.
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