Principal CRO and Web Analyst
Datadog· Marketing
New York, NY$153k - $204kFull-timePosted 2mo ago
About the role
The Principal CRO and Web Analyst will drive insights, measurement, and experimentation to shape Datadog’s website roadmap, improve discovery, learning, and conversion, and partner with Marketing, Product, and Web Engineering to deliver measurable gains in engagement and conversion.
Responsibilities
- Own website analytics, KPI frameworks, and user behavior insights to inform the website roadmap
- Identify performance gaps using data, benchmarks, funnel analysis, and user behavior patterns
- Translate insights into clear recommendations, prioritization frameworks, and experimentation plans
- Define and scale Datadog’s web experimentation program, including testing strategy, methodology, and best practices
- Improve engagement and conversion through testing, optimization, segmentation, and personalization initiatives
- Partner with Marketing, Product, and Engineering to align experimentation with business priorities and present findings to senior leadership
Qualifications
- 10+ years of professional experience, including 6–8 years in conversion rate optimization, web analytics, experimentation, or a related field
- Strong analytical and problem-solving skills, with the ability to turn data into clear narratives and decisions
- Experience with user behavior data, funnel reporting, audience segmentation, and testing methodologies
- Experience with analytics and experimentation tools such as GA4, Metabase, Datadog Digital Experience tools, VWO, or similar platforms
- Comfortable influencing cross-functional teams and senior stakeholders, guiding prioritization and investment decisions using data
- Strong attention to detail and high standards for data accuracy, instrumentation, and measurement integrity
Skills
Required:10+ years of professional experienceConversion rate optimizationWeb analyticsExperimentationGA4
Benefits
- Generous and competitive benefits package
- New hire stock equity (RSUs) and employee stock purchase plan
- Continuous career development and pathing opportunities
- Employee-focused best in class onboarding
- Internal mentor and cross-departmental buddy program
- Friendly and inclusive workplace culture
Last updated Oct 22, 2026. Interested? Apply on the company site.
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