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Sr. Manager, SMB Ads Marketing, Japan/Australia

Amazon· Marketing
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Hybrid (Tokyo)$0Full-timePosted 1mo ago

About the role

Senior marketing leader responsible for the JP & Australia SMB Ads Marketing region, based in Tokyo. Owns localized go-to-market strategy, regional demand generation, and cross-market partnerships; leads a team across Japan and Australia and drives advertiser activation, engagement, and growth across Amazon Ads’ SMB product portfolio.

Responsibilities

  • Ownership of Regional Business, Go-to-Market Strategy & Localized Demand Generation: Own JP/AU SSO segment performance across marketing influenced / attributed metrics, through the end-to-end activation of regional advertiser growth levers — acquisition, optimization, growth, and retention — by defining locally relevant problem statements, shaping strategy, and owning performance outcomes across the full advertiser lifecycle.
  • Define and execute the JP and AU marketing and demand generation strategy which includes: 1) influencing / adapting global programs (e.g: email, in-portal nudges) to local advertiser behaviors, language, and cultural expectations at scale; 2) leading local initiatives and partnerships.
  • In partnership with the global Performance Marketing team and decision science, localize content frameworks, value propositions, and modular messaging that power personalized experiences via Demand Marketing Automation.
  • Drive deep dive analysis and continuous experimentation tailored to local market dynamics, regulatory frameworks, and seasonal peaks.
  • Mobile-First Engagement & Regional Channels: Own the LINE strategy for Japan Ads and WhatsApp strategy for Australia, establishing both as automated, personalized demand generation engines. - Own the 1P (Amazon Ads owned) and 3P (partnership with external experts) education program strategy - Own Rising Stars program in JP/AU (video series to drive advertiser consideration), as well as paid media and social media channel strategy - Own regional events strategy including Business Accelerator events (JP) and local Rising Stars adaptations, driving community engagement and advertiser trust.
  • Strategic partnerships: Lead the regional execution of partner-driven growth programs. Drive Stores co-marketing activation through the SSO Hub platform.
  • Strategic Leadership and Team Development: Lead and develop a high-performing team of 7 marketers distributed across Japan and Australia. Serve as the strategic bridge between JP/AU advertisers and the global Ads Marketing organizations, ensuring regional voice informs global program design while maintaining alignment with worldwide priorities.

Qualifications

  • 10+ years of professional non-internship marketing experience
  • Experience managing teams
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience driving direction and alignment with cross-functional teams
  • Native/fluent Japanese with business-functional English (reading, writing, and verbal communication)

Skills

Required:Marketing strategyTeam leadership

Benefits

  • Inclusive culture; accommodations available during application/hiring process (per policy)
Last updated Oct 25, 2026. Interested? Apply on the company site.

About Amazon

Amazon.com, Inc. or its affiliates

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