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Marketing Associate – Special Projects & Events

trawa· Marketing
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Berlin HQFull-timePosted 1mo ago

About the role

Marketing Associate focused on Special Projects & Events for trawa, overseeing end-to-end event planning, execution, and post-event lead management, with broader responsibilities across landing pages, paid/content promotion, and ongoing marketing initiatives.

Responsibilities

  • Own the Event calendar: select which trade shows/formats, budgets, plan the year, run numbers, and say no when necessary.
  • Build the presence: booth design, graphics, tech, logistics, negotiate with event organizers and service providers, meet deadlines, and work onsite at the booth.
  • Convert event days into meetings: run invitation campaigns, attendee lists, matchmaking, pre-scheduling, lead capture, follow-ups, and handoff to Sales per a clear SLA.
  • Measure own impact: build landing pages, forms, HubSpot workflows, lead tagging, and reporting; report MQLs, pipeline and signings per event against plan.
  • Stay engaged beyond events: newsletters, LinkedIn, PR, own formats, and even guerilla experiments (e.g., direct mail, OOH) with repeatable successful tactics.

Qualifications

  • 1-4 years B2B marketing with a focus on events or trade shows, preferably with a connection to the German Mittelstand.
  • Extroverted and energized by frequent interactions at the stand.
  • Ability to manage multiple vendors and events in parallel and escalate when needed.
  • Commercial mindset to evaluate events by the resulting pipeline.
  • Experience building landing pages, forms, and reporting.
  • Bias to action: prefer rapid testing and measurement over lengthy planning.
  • Native German, good English.
  • Based in Berlin or willing to relocate, plus travel during trade show season and a driving license.

Skills

Required:Event planning and managementLanding page and form constructionHubSpot workflowsLead management and SLA adherenceCampaigns and communicationsCollaboration with Sales and Revenue Ops

Benefits

  • Flexible working environment with a nice Berlin office; home office and flexible hours.
  • 30 days of vacation.
  • Competitive salary plus benefits.
  • Meal vouchers, Urban Sports membership, free snacks.
  • Personal development budget and ongoing training opportunities.
  • Coaching sessions via Sparrks.
  • Commitment to diversity and inclusion.
Last updated Sep 2, 2026. Interested? Apply on the company site.

About trawa

BatteriespeicherEnergieEnergiemanagementEnergiemanagement-SoftwareKI-gesteuerteKlimazieleStromversorgungheadline-ai-europe-100-2026
Company profileWebsite

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