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Senior Brand Marketing & Insights Manager

Xometry· Marketing
Apply on company site
Hybrid (Waltham, MA)$132k - $150kfull-timePosted 1mo ago

About the role

Role responsible for understanding audiences and shaping how the brand shows up. Own segmentation, personas, brand health, and governance/tools to empower the organization to apply brand and audience knowledge.

Responsibilities

  • Own segmentation and personas for audience segments—keeping them accurate, current, and grounded in real audience behavior
  • Build and evolve the insight base on what moves each audience, synthesizing research, data, and signal as the marketplace shifts
  • Teach the org how to apply personas in practice—through enablement, documentation, and hands-on support—so teams use them correctly rather than as static reference material
  • Translate persona and audience work into messaging inputs and practical tools other teams can pick up and run with
  • Maintain an ongoing, consistent pulse on brand health across relevant metrics and signals
  • Stay closely attuned to NPS trends and incorporate them into learnings to inform insights and actions
  • Turn brand health findings into clear, prioritized recommendations for stakeholders and leadership
  • Track trends over time and flag emerging risks or opportunities before they become urgent
  • Own and maintain brand guidelines, Confluence documentation, and governance processes that keep brand and persona usage consistent across the org
  • Build Claude skills and other tools that democratize access to brand and audience knowledge
  • Set and enforce quality standards for how brand and persona assets are used, updated, and retired

Qualifications

  • 8+ years in brand strategy, audience insights, or market research, ideally in a B2B, marketplace, or two-sided platform business
  • Proven experience building and scaling segmentation and personas from research through org-wide adoption
  • Comfort with both qualitative and quantitative research methods, and the ability to translate findings into recommendations non-researchers can act on
  • Experience owning governance systems—brand guidelines, documentation platforms, approval workflows—that hold up as an org scales
  • Experience running campaign measurement and post-mortems, with comfort in marketing analytics tools and turning results into recommendations that shape the next campaign
  • Familiarity with AI tools (e.g., Claude) and genuine interest in building internal tools that scale insight and governance across teams
  • Strong teaching and enablement instincts; you measure success by whether others use personas well, not just whether personas exist

Skills

Required:SegmentationPersonasBrand Health TrackingGovernance & DocumentationEnablement & Training

Benefits

  • 401(k) match
  • medical, dental and vision insurance
  • life and disability insurance
  • generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave
  • EAP and other wellbeing resources
Last updated Sep 16, 2026. Interested? Apply on the company site.

About Xometry

Where Big Ideas Are Built | Production Parts and Prototypes | Xometry

Xometry is a leader in high-precision production part and prototyping manufacturing on demand. Get instant quotes on CNC machining, 3D printing, sheet metal fabrication, laser cutting, and more.

CNC Machining3D PrintingSheet Metal FabricationLaser CuttingPrototypingInjection MoldingMetal Part ProductionHigh-Volume Metal Production
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